In the world of fashion eCommerce, your website isn’t just a storefront—it’s a reflection of your brand identity. For businesses selling lingerie or swimwear, your theme must strike a delicate balance between elegance, boldness, and conversion-focused design. Whether you’re starting a boutique or expanding an established label, the right WordPress or Shopify theme makes all the difference.
In this guide, we compare five popular lingerie and swimwear themes from ThemeForest. From sleek WordPress designs to vibrant Shopify layouts, we’ll break down each theme by:
| Theme Name | Platform | Price | Best For | Overall Score |
|---|---|---|---|---|
| Queeny | WordPress | $59 | Modern lingerie boutiques | ⭐⭐⭐⭐☆ (4.5/5) |
| Soza | WordPress | $48 | Swimwear & underwear stores | ⭐⭐⭐⭐☆ (4.2/5) |
| Alices | WordPress | $69 | Elegant fashion/lingerie mix | ⭐⭐⭐⭐ (4.0/5) |
| Bikini Beach | Shopify | $59 | Vibrant bikini & lingerie shops | ⭐⭐⭐⭐☆ (4.3/5) |
| Swimi | WordPress | $59 | Trendy swimwear startups | ⭐⭐⭐⭐☆ (4.4/5) |
Queeny is built with Elementor and supports custom widgets, allowing deep layout flexibility without needing to touch code. The theme is optimized for page builders, so you can expand landing pages, create blog sections, or integrate third-party plugins easily.
A great blend of visuals and conversion tools.
Soza integrates with WPBakery page builder and supports layered navigation, which is great for stores with broad catalogs. The theme’s modular design makes it easy to expand product lines, blogs, or lookbooks.
A stylish and highly affordable theme with great flexibility.
Alices leans slightly more traditional in its design structure. It provides basic custom blocks for product listings and homepage layouts, but may require extra effort for advanced WooCommerce customizations or modern animations.
Elegant, but slightly dated for brands chasing Gen-Z aesthetics.
Since this is a Shopify theme, it’s designed with ease-of-use in mind. Theme settings allow for quick style updates, section rearrangement, and custom image banners. It’s ideal for merchants who don’t want to touch code but want a bold aesthetic.
Colorful, user-friendly, and ready to convert Shopify traffic.
Swimi provides a lot of layout flexibility through Elementor and built-in theme panels. It’s also translation-ready and optimized for performance—making it scalable for multilingual markets or long-term growth.
Modern and performance-oriented with growth in mind.
| Theme | Best Platform | Design Focus | Ease of Use | Customization | Price | Best For |
|---|---|---|---|---|---|---|
| Queeny | WordPress | Elegant + Chic | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | $59 | Premium lingerie brands |
| Soza | WordPress | Fresh + Budget | ⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ | $48 | Swimwear startups |
| Alices | WordPress | Editorial + Soft | ⭐⭐⭐☆ | ⭐⭐⭐ | $69 | Boutique lingerie/fashion shops |
| Bikini Beach | Shopify | Bold + Vibrant | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | $59 | Shopify bikini-focused stores |
| Swimi | WordPress | Trendy + Scalable | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ | $59 | Modern fashion swimwear brands |
Here’s our quick recommendation based on your store type:
Choosing the right theme for your lingerie or swimwear eCommerce site means balancing design, user experience, platform compatibility, and scalability. All five themes listed offer distinct strengths—your best pick depends on your audience, content strategy, and platform of choice.
Whether you’re building on Shopify or WordPress, investing in a well-designed theme will save you countless hours and increase your chances of sales success.
If you’re unsure which theme matches your brand’s direction, or you need help setting up a store that not only looks stunning but also converts—AIRSANG DESIGN is here to help. We specialize in custom WordPress and Shopify website builds that blend beauty with business results.
18Jun
18Jun
18Jun
19Jun
19Jun
20Jun
23Jun
23Jun
27Jun
Copyright © 2025 AIRSANG. All rights reserved.
