Web design is the “face” of an independent website. It should not only have a strong visual impact, but also be consistent with the brand concept and highlight the product selling points, so as to effectively improve the conversion rate. Today, let’s take a look at 5 selected Shopify independent websites.
Pangaia
A minimalist fashion brand known for its environmental protection
Highlights: Best Shopify Store Rebuilder in 2023, special effects are added to the video, adding technological effects to the independent station, bringing users a unique experience.
Many environmental protection elements are incorporated into the design, and the brand’s commitment to environmental protection and sustainability is intuitively conveyed through pictures, texts, etc. Pangaia’s clothing is mainly solid-color casual wear, and this simple design style is also continued on the web page. The web page has a harmonious color scheme, without too many fancy elements, and the overall appearance presents a simple and advanced aesthetic.
Lilysilk
The brand focuses on silk products, adhering to the design concept of simplicity but not simplification, using a refreshing and modern visual style, and presenting the luster and smooth texture of silk through high-definition and delicate product pictures. Each silk product is carefully polished and accompanied by a detailed description, highlighting its excellent quality and details, creating an elegant and comfortable living atmosphere. The brand is committed to delivering a high-end and exquisite lifestyle to attract consumers who pursue taste and quality.
Sun Bum
The brand is themed around beach life and focuses on sun protection products and beach supplies. Design highlights include a bright summer beach style, showing photos and videos of users using Sun Bum products on the beach, with bright colors that echo the brand positioning. At the same time, sun protection knowledge and skin care tips are shared through blogs, articles and videos to raise users’ awareness of sun protection.
OffLimits
Focus on organic plant-based cereal brands，Highlights: The website won the 2022 Shopify Best Custom Store Award. Through creative design elements and dynamic animation effects, it perfectly showcases the brand’s unique personality and vitality. Every detail has been carefully polished to successfully convey the brand’s core value and unique charm to consumers.
In terms of design, bold color matching breaks the convention. Bright contrasting colors and gradient colors make the page full of vitality and dynamics, while avoiding visual fatigue and enhancing the user’s immersion. The unique typesetting method and asymmetrical layout create a unique visual impact, breaking the traditional design framework, making each module appear both creative and individual.
Partake Foods
Allergen-Free Food Brands
The webpage is mainly in dark blue and orange, which symbolize high-end quality and warm trust, respectively, which perfectly matches the brand’s positioning as allergen-friendly food. This color combination highlights the brand’s sense of quality. At the same time, product display occupies an important position, supplemented by the brand story, founder’s experience and production process, to enhance users’ trust in the brand.
The above five websites have their own characteristics, but they all have one thing in common: they are always in line with the brand and product. The first impression a web page leaves on the audience may make them want to buy, so every brand should pay attention to the web design of its independent website! If you are still worried about the web design of your Shopify independent website, please feel free to consult airsang design!
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