TEMU Image Design: Key Principles & Tips

Creating standout visuals is key to success on TEMU. At Airsang Design, we help sellers craft high-impact store images that follow proven design principles to boost clicks and conversions.

1. Define Your Brand Positioning

Before designing a logo, clarify your brand’s style, target audience, and core values—these elements will guide the overall design direction.

2. Design principles

• (1) Simplicity
  Keep the logo clean and straightforward for easy recognition and recall.
• (2) Uniqueness
  Ensure your logo stands out from competitors to boost brand identity.
• (3) Versatility
  Ensure your design adapts seamlessly across all sizes and formats—including desktop, mobile devices, tablets, and print materials—maintaining visual consistency, readability, and brand impact on every platform.

3.Design Steps

(1) Sketch Concepts
Begin by creating rough sketches—either by hand or digitally—to explore logo ideas and layout options.

(2) Digital Design
Use professional design software (such as Adobe Illustrator) to transform your sketches into clean, scalable digital graphics.

(3) Color Selection
Select a color palette that aligns with your brand identity, keeping it simple with no more than three main colors.

(4) Font Selection
Choose a font that reflects your brand personality and ensure it is properly licensed for commercial use.

(5) Refinement
Incorporate feedback and make necessary adjustments to enhance the logo’s clarity, balance, and overall visual appeal.

Conclusion

Choosing the right visuals and brand elements is key to standing out on TEMU. At Airsang Design, we help sellers create professional, high-converting store images and logos that align with brand identity and drive engagement.