SYNLawn Shopify Website Build Case Study

Introduction

A modern digital presence is no longer optional for businesses competing in today’s marketplace—it’s the foundation of brand visibility, customer engagement, and growth. For SYNLawn, a global leader in artificial grass solutions, the challenge was to create a Shopify website that could communicate their innovation, showcase applications across multiple industries, and provide a seamless user experience.

This case study walks through how we constructed the SYNLawn Shopify website from the ground up—covering planning, design flow, challenges, solutions, and final results. The journey highlights not only the importance of building a professional Shopify store but also the strategic design choices that transform a digital storefront into a powerful sales engine.

Our Approach to Shopify Website Construction

Understanding the Client’s Vision

SYNLawn came to us with a clear objective: they wanted a website that demonstrated the softness, realism, and sustainability of their artificial turf products. Unlike a simple catalog site, this project required building a multi-layered platform—one that could speak simultaneously to homeowners, architects, municipalities, and business clients.

Our first step was discovery. We mapped their goals:

• Communicate innovation in plant-based artificial grass.
• Highlight applications across golf, pets, recreation, rooftops, and landscapes.
• Build trust by showcasing high-profile partners like Toyota, Google, Yale, and Disney.
• Create an intuitive pathway from browsing to inquiry, guiding different customer segments with clarity.

Laying the Foundation on Shopify

Shopify was the natural platform choice. It provides scalability, product organization, and an accessible admin panel—ensuring that SYNLawn’s team could manage updates without technical barriers. Our construction process began with a framework built around user-centric navigation:

• Clear application categories (Pets, Golf, Recreation, Rooftops, Landscaping).
• Trust elements like logos of major clients and project showcases.
• Conversion funnels including “Start Your Project” calls-to-action across multiple pages.

This foundational setup ensured that every page spoke to both SYNLawn’s brand credibility and their product variety.

Design Process and Strategy

Building Visual Storytelling

Artificial turf is a tactile product—you feel its softness before you believe its quality. To capture that digitally, we designed the site with high-impact imagery and immersive hero sections. For example, the homepage showcases a hand pressing into turf with the headline “The Softest, Most Realistic Artificial Grass.”

Key design choices included:

• Full-width visuals to bring products to life.
• Bold typography with green accents reinforcing eco-friendly branding.
• Interactive showcases such as #SYNLawnShowcase, where projects from rooftops to sports fields illustrate versatility.

User Journey Mapping

Rather than building a generic product catalog, we structured the site around applications and solutions. This method ensures relevance: homeowners looking for backyard turf land on different pathways than municipalities searching for large-scale installations.

We integrated:

• Solution-based menus (For Businesses, For Architects, For Homeowners, For The World).
• Segmented CTAs tailored to each audience.
• Case studies and project visuals that guide visitors toward making inquiries.

This approach balances information with inspiration—helping visitors not just browse but imagine their own projects.

Challenges and Solutions

Challenge 1: Multiple Audience Segments

One of the biggest challenges was creating a single Shopify site that served diverse audiences—from individual homeowners to corporate partners. Each segment had different expectations for product detail, project scale, and proof of quality.

Our Solution: We built audience-specific landing pages within the Shopify framework. These pages highlighted tailored benefits, showcased relevant projects, and included direct pathways to contact forms or project initiation.

Challenge 2: Communicating Sustainability and Innovation

SYNLawn isn’t just selling turf—they’re pioneering plant-based artificial grass. The challenge was to communicate this innovation without overwhelming visitors with technical jargon.

Our Solution: We used visual storytelling supported by concise text. For example, the “Plant-Based Artificial Grass” section explains the eco-friendly advantage in plain language, accompanied by imagery that instantly communicates natural quality.

Challenge 3: Balancing Aesthetic With Functionality

A visually rich site risks slow performance or complex navigation. Since SYNLawn required heavy use of imagery, speed and usability had to be protected.

Our Solution: We optimized all visuals for web performance, structured navigation with minimal clicks to reach core pages, and implemented consistent CTAs throughout. This balance ensured a design that was both beautiful and practical.

Results of the Shopify Website Build

The completed Shopify website delivered on every objective:

• Unified Brand Storytelling: SYNLawn’s eco-innovation and product realism are front and center, supported by powerful visuals.
• Segmented Navigation: Each audience finds relevant information quickly, improving engagement and reducing bounce rates.
• Conversion-Driven Layout: With repeated “Start Your Project” prompts, the site turns browsing into actionable leads.
• Trust Reinforcement: Logos from global partners like Disney, Virgin, and Toyota build credibility instantly.
• Scalability: The Shopify backend allows SYNLawn’s team to expand products, update showcases, and manage content without relying on complex coding.

The result is not just a website but a digital showroom—one that communicates authority, drives inquiries, and strengthens SYNLawn’s position as a leader in the artificial turf industry.

Key Takeaways

• Shopify Construction Matters: A well-built foundation ensures scalability and ease of management.
• Design Drives Conversion: Visual storytelling and intuitive navigation transform product catalogs into powerful sales tools.
• Audience-Specific Journeys Win: Segmenting users ensures every visitor feels understood, whether they’re a homeowner or an international corporation.
• Consistency Builds Trust: From bold design to recognizable client logos, every detail reinforces credibility.

Conclusion

The SYNLawn Shopify website stands as an example of how thoughtful construction and strategic design combine to create a powerful eCommerce presence. By blending immersive visuals with a structured user journey, the site not only showcases products but also communicates innovation, trust, and sustainability.

For businesses looking to transform their digital storefronts, this project demonstrates the power of starting with a solid Shopify build and layering it with intelligent design.

At AIRSANG, we specialize in creating Shopify websites that do exactly this—turning visions into seamless, conversion-ready digital experiences. Whether you’re building from scratch or redesigning for growth, our approach ensures your online presence reflects the quality of your brand and the goals of your business.