We designed this Shopify homepage to reflect not just a product catalog—but a lifestyle. Every element on this site captures the spirit of resort-style relaxation while optimizing for seamless browsing, strong trust signals, and high conversion rates.
| Deliver Time | style | Application Platform |
| 15days | Holiday leisure style | Shopify |
| Designers Involved | Cost | Effect |
| Ethan Walker | $560 | Visitors📈314% |
Image: Gazebo Sale Banner
We opened with a bold “GAZEBO SALE” headline to immediately convey value. The “Up to 70% Off” badge is deliberately large and repeated across the visuals for reinforcement. The extra 12% discount code is framed with a call-to-action button, ensuring it’s not missed. The side-by-side product visuals show elegant backyard setups, helping visitors instantly visualize ownership.
Design rationale: Clear hierarchy (headline > discount > CTA), strong color contrast, and high-impact visuals instantly draw attention while sparking a sense of urgency.
Image: Grid of categories (Pergolas, Tents, Canopies, Carports, Sunrooms, etc.)
We placed this section immediately after the hero to cater to users who know what they’re looking for. Each category uses lifestyle-driven imagery rather than flat icons to maintain the site’s luxurious and aspirational tone.
Design rationale: Visual clarity + direct click paths = reduced bounce rate and faster shopping decisions.
Image: Countdown + Benefit Icons
Urgency is reinforced with a ticking clock, indicating how much time remains for the day’s deals. We paired this with four trust-building icons: free shipping, 24/7 support, 60-day returns, and secure payments. The section transitions with a soft gradient, maintaining visual cohesion with the site’s calm aesthetic.
Design rationale: Urgency + trust = a strong motivator for hesitant buyers.
Image: New Arrivals carousel with price cuts
This dynamic module showcases the biggest savings with tags like “Last 5 in stock” or “Historical Low Price.” Each card includes ratings, star visuals, and final prices. The design uses consistent spacing and button styling to encourage scrolling and add-to-cart actions.
Design rationale: Real-time FOMO with social proof, price anchoring, and persuasive UX microcopy.
Image: B2B and Affiliate Program graphics
We integrated a professional-looking split layout to cater to wholesale and affiliate audiences. Modern vector art maintains brand consistency, while strategic bolding highlights words like “Wholesale Pricing” and “Commission” to quickly communicate benefits.
Design rationale: Establishing credibility with bulk buyers and motivating community-driven sales.
Image: 12-tile Instagram visual gallery
This section is not just for aesthetics—it shows real usage of products in outdoor settings, pairing lifestyle visuals with functionality (like remote controls or furniture features). Dynamic variation between close-up shots and full scenes adds authenticity.
Design rationale: Increases trust and engagement by showing real-life product applications.
Image: Blog cards (BBQ ideas, deck tips, patio flooring)
We positioned blog content as an educational bridge between browsing and buying. These articles are tailored to the outdoor enthusiast, offering DIY advice and setup inspiration. Each post includes a clear headline, a supportive image, and a short excerpt for scannability.
Design rationale: SEO-friendly, conversion-driven content that deepens customer trust and brand recall.
Image: Bottom icon categories (Gazebo types, Camping, Outdoor Seating)
At the end of the scroll, we reinforce navigation by offering product-specific categories with mini-icons. Each category is clickable and supported by consistent line styling for coherence.
Design rationale: Keeps users engaged at the bottom of the page, offering a final chance to dive deeper into the product catalog.
This homepage was crafted to blend aspirational outdoor living with practical eCommerce performance. From the moment users arrive to the final scroll, the journey is structured to convert casual browsers into loyal customers.
Brought to life by AIRSANG DESIGN
30Apr
10Feb
08Feb
29Mar
19Oct
14Mar
05Apr
21Apr
11May
Copyright © 2025 AIRSANG. All rights reserved.
