An efficient and attractive “Contact Us” page is not only a standard feature of foreign trade websites, but also an important part of converting visitors and promoting business opportunities. In fact, when visitors actively click to enter this page, they already have the intention to contact you. Therefore, your page design should maximize the reduction of communication barriers and help visitors successfully achieve this goal.

Common design mistakes

After investigating the “Contact Us” pages of many foreign trade websites, we found two common problems:

1️⃣ The design is too fancy

Overly complicated designs can easily distract visitors. If they cannot find the right contact information at the first time, they may leave directly and even lose potential customers.

2️⃣ The page is too simple

A page that is too simple and lacks details will reduce visitors’ trust, make them doubt the professionalism and authenticity of the company, and lose interest in continuing to contact them.

An excellent “Contact Us” page should be concise and effective, and usually include the following key elements:

✅ Clear contact information – Provide multiple communication channels to ensure that visitors can quickly find the contact information that suits them.

✅ Visual map plug-in——Enhance the authenticity of the business and improve trust through detailed addresses and maps.

✅ Simple message form — allows visitors to easily submit information and facilitates follow-up communication.

✅ Convenient social media links – allow visitors to learn more about the company through different channels and enhance interaction.

How to optimize your Contact Us page?

<1>Provide multiple contact methods to meet the needs of different visitors

🔹 Classification by region or business type: If the company involves multiple countries or business areas, it is recommended to display the contact information of different departments or regions separately to help visitors directly reach the corresponding person in charge.

🔹 Provide commonly used communication methods for international visitors: such as email, phone, Skype, WhatsApp, WeChat, online customer service, etc., to meet the habits of different visitors.

🔹 Mark service hours: Clearly indicate the time for accepting consultations to prevent visitors from missing communication opportunities due to time differences or misunderstandings.

<2>Visual map plug-in to enhance corporate credibility

Embedding Google Maps or Amap not only provides an intuitive display of geographic location, but also makes it easier for visitors to find your office location, enhancing the authenticity and professionalism of the company.

<3>Design a simple but effective message form

The message form is an important tool to encourage visitors to contact you proactively, but there should not be too many items to fill in, otherwise it may reduce the visitor’s willingness to fill in the form.

📌 It is recommended to limit the number of items to 3-6, such as name, email address, phone number, message content, etc., and mark the required items with asterisks.

📌 Increase the size of the message box to make visitors more expressive and increase communication opportunities.

<4>Add social media links to increase interaction and trust

Display the company’s social accounts such as Facebook, LinkedIn, Instagram, Twitter, WeChat, etc. at the bottom of the page as additional communication channels so that visitors can further understand the company’s dynamics.

💡 Note: Social media should be kept active and updated to avoid visitors seeing a blank homepage and having a negative impression of the brand.

Conclusion

The seemingly simple “Contact Us” page is actually a crucial conversion point. A well-designed and convenient page can not only enhance visitors’ trust, but also allow potential customers to contact you actively, creating more business opportunities for the company. Check your website now to see if it meets these optimization suggestions!