New Seller Guide | Create & Optimize High-Converting Listings

On Mercado Libre, a Listing is a dedicated product page showcasing all key details—your first chance to impress buyers. Today, Airsang Design walks you through how to create and publish a high-impact listing that drives conversions.

How to Create and Upload a Product Listing?

After completing your store setup, log in to your Mercado Libre Global Selling seller account.

Then, navigate through the left menu:
⏩ Listings Management > Listings > Add Listings.

Follow the on-screen instructions to select the appropriate category, then download the product listing template to proceed.

How to Create a High-Quality, Optimized Listing?

How to Build a Complete and High-Converting Listing

A well-optimized listing directly impacts visibility and conversions. To be effective, it must include these key elements:

• Category
• Title
• Images
• Specifications
• Description

📂 Category Matters

E-commerce platforms work like search engines—shoppers browse by both keywords and categories. Choosing the right category maximizes search exposure.

Important Notes:

• ✅ Once published, the listing category cannot be changed
• ❌ Wrong categories may trigger visibility restrictions

Tips for Choosing the Right Category:

• Check which category similar products are listed under
• Use the Category Predictor Tool to search via keywords and select accurately

title

A strong title is key to clicks and conversions.

70% of buyers decide whether to click based on the title alone. A well-crafted title can double your organic traffic and boost conversions by up to 25%.

Here’s how to create a high-performing title:

• Include Keywords: Use core search terms
• Keep It Concise: Stay under 60 characters
• Follow Structure: Brand + Keyword + Key Feature + Model

Once a listing generates sales, the title cannot be edited. So when creating your title, be sure to follow these guidelines carefully:

Title Guidelines to Avoid Violations:

✔ If selling accessories for branded products, use terms like “for” or “compatible with” to prevent infringement.

✘ Do not split words using abbreviations, hyphens, or punctuation.
✘ Avoid words like “similar,” “type,” “replica,” or “generic”—these may trigger IP violations.

No Need to Include in Title:

• Variants (color, size)
• Product condition (new/used)
• Shipping details (free shipping, overseas warehouse)
• Payment terms (installments, discounts)

picture

Product images play a key role in driving purchases. Optimized visuals can boost listing conversions by 15–30%.

Main Image Guidelines:
✔ Pure white background, no shadows, watermarks, or text
✔ Minimum resolution: 1000×1000 pixels

Specifications

Specs (Datasheet) are often overlooked but critical.
70% of returns due to “item not as described” stem from incorrect specifications. Accurate data = fewer returns and negative reviews.

Optimization Tips:
✔ Use “N/A” if a required field doesn’t apply
✔ For generic products, enter “generic” in the brand field
✘ Don’t enter false or misleading information
✘ Never use brand/model/manufacturer names without proper authorization

Detailed description

A well-written product description complements the specs by highlighting features, differences, usage tips, and after-sales support—boosting conversions and reducing customer inquiries.

Formatting Tips (Plain English Text Only):

Common Mistakes to Avoid:

✘ Too brief or vague descriptions
✘ Large text blocks without structure

• Keep each line under 2 sentences
• Use bullets (●, ✔️, ✨) for clarity
  ✘ Poor mobile readability
• Use plain text and short sentences
• Avoid complex formatting (e.g., pasted tables)
  ✘ Direct, unlocalized translations
  ✘ Misleading or exaggerated claims
  ✘ Emojis, personal contact info, external links, or QR codes

Conclusion

A complete, optimized listing boosts visibility and conversion while reducing returns. At Airsang Design, we help sellers craft high-performance listings with the right visuals, structure, and strategy to stand out and succeed on global marketplaces.