(1) Meet the preferences of local market users
Shopee covers multiple countries, such as Southeast Asia (Indonesia, Thailand, Vietnam, the Philippines, etc.) and Latin America (Brazil, Mexico, etc.). Users in different markets have different preferences for design:

The Southeast Asian market prefers page designs with bright colors and high contrast to attract attention.

The Latin American market prefers a simple style, but attaches importance to promotional labels such as “discount” and “limited time special offer”.

Therefore, when designing Shopee stores and product pages, merchants need to make localized adjustments based on the user habits of the target market.

（2） Mobile-first design
More than 90% of Shopee’s traffic comes from mobile phones, so the page design should focus on the mobile experience:

Optimize loading speed, avoid too many large images or complex special effects, and ensure smooth browsing.
Buttons and text are clearly visible to ensure that users can click and read easily.
The waterfall flow layout adapts to users’ “fragmented” browsing habits and increases product exposure.

(3) Visual marketing and brand building
In the fiercely competitive environment of Shopee, merchants need to attract users through design differentiation:

Product main picture design: highlight the core selling points of the product, such as keywords such as “waterproof”, “thick”, “portable”, etc., to enhance attractiveness.
Brand store decoration: use consistent colors and fonts to improve brand recognition.
Promotional activity visual optimization: such as limited-time discounts, coupons for full discounts, etc., to attract users to click.

(4) Enhance user stickiness and increase repurchase rate
In addition to improving conversion rate, excellent design can also enhance brand image and encourage users to repurchase:

The store visual is unified, creating a professional brand image and improving user trust.

Regularly optimize the store homepage, launch new products and discount information, and attract returning users.

Social interaction + gamification design, such as the Shopee Coins reward mechanism, increases user stickiness.

If you are interested in these contents or have any needs regarding Shopee design, please contact airsang design