How we built and designed Wild One’s Shopify pet website

Introduction

In today’s digital-first marketplace, a company’s website is far more than an online catalog—it is the foundation of customer experience, brand credibility, and long-term growth. For lifestyle brands in the pet industry, the challenge is even greater. A website must not only present functional products but also capture the playful, emotional bond between pets and their owners.

Wild One, a rapidly growing brand known for stylish and functional pet essentials, needed a Shopify website that could tell their story, organize their diverse product lines, and deliver a seamless eCommerce experience. From walking gear to carriers, toys, and feeding kits, their products embody both utility and personality. They required a digital storefront that could reflect these values while supporting scale.

This article explores how we built and designed Wild One’s Shopify website—our approach to construction, the design strategies we implemented, the challenges we faced, and the solutions that led to measurable results.

Understanding the Client’s Vision

Lifestyle Meets Functionality

Wild One entered the market with a mission: to reimagine pet essentials that look as good as they function. Their products are colorful, versatile, and designed to blend seamlessly into modern lifestyles. They needed a website that carried this identity forward—one that could be playful without sacrificing professionalism.

Why Shopify?

For Wild One’s needs, Shopify was the clear choice. The platform provided:

• Scalability for a fast-growing product catalog.
• Flexibility to accommodate lifestyle-driven campaigns.
• User-friendly navigation for customers shopping across categories.
• Built-in integrations for marketing, analytics, and fulfillment.

Our role was to transform this platform into a digital flagship that represented the brand’s ethos and maximized its potential.

Our Approach to Shopify Website Construction

Strategic Architecture

We began with architecture—the backbone of any strong Shopify store. Wild One had multiple product categories: Walk, Carry, Play, and Live. Each needed clear hierarchy and intuitive navigation.

We built a structure that allowed customers to:

• Discover collections through visual cues.
• Easily browse by product type (leash, harness, carrier, toy).
• Shop curated kits and bundles with minimal friction.

This approach ensured the store could grow with Wild One, supporting new launches without disrupting user experience.

Customer-Centric Navigation

We introduced navigation that mirrored customer intent. For instance:

• Walk kits were highlighted as entry points for first-time buyers.
• Best Sellers and Most Loved Kits provided social proof.
• Sale and Shop All simplified discovery for value-driven shoppers.

The outcome was a structure that worked for both exploration and quick purchases.

Integrating Design into the Build

Hero Imagery That Sets the Tone

At the top of the homepage, the AirTag Holder launch became the central hero. We paired strong visuals (dog lifestyle photography) with concise copy: “Meet the AirTag Holder.” This immediately established trust and introduced the playful yet functional brand personality.

Visual Storytelling Across Categories

Each category (Walk, Carry, Play, Live) was represented with immersive lifestyle images. Instead of flat product shots, we used photos of pets and owners interacting with products, creating an aspirational but relatable narrative.

Conversion-Focused Product Pages

Product pages were designed with conversion in mind. We highlighted:

• Bundled Kits (Collar Walk Kit, Harness Walk Kit).
• Customization Options (colors, flair charms).
• Social Proof (Best Seller tags, user reviews).

These elements encouraged upsells and improved average order value while maintaining clean, intuitive layouts.

Personality Through Color

Wild One’s branding relies on vibrant colors. We incorporated these hues not just in product photography but also in subtle UI accents—ensuring that the site felt playful without overwhelming usability.

Challenges We Faced

Balancing Playfulness with Professionalism

Wild One’s products thrive on personality, but eCommerce websites must also convey trust and reliability. Too much playfulness could undermine credibility; too much minimalism could dilute brand identity. We needed to strike a balance.

Complex SKU Presentation

Wild One’s catalog includes multiple variants—collars and leashes in 14+ colors, bundles with interchangeable pieces, and seasonal launches. Presenting these options clearly without overwhelming the user was a significant challenge.

Building a Lifestyle Community

Wild One wanted more than transactions; they wanted to foster community. This meant integrating storytelling, user-generated content, and brand advocacy into the shopping experience.

Solutions We Delivered

Flexible Theme Customization

We used a Shopify theme framework that allowed modular customization. This ensured:

• Campaigns like the AirTag Holder launch could be featured prominently.
• Future updates (new categories or kits) could be added without rebuilding.

Modular Content Blocks

We designed reusable sections for:

• Best Loved Kits
• Personalized Perfection (Flair Charms)
• Shop IRL (Store Locator)

This modularity allowed Wild One to refresh content regularly while maintaining consistency.

Product Showcase Strategies

To simplify complex SKUs, we implemented:

• Color swatches instead of dropdowns.
• Kit bundles presented as single-click options.
• Highlight badges (Best Seller, Save $10).

This approach streamlined choice and reduced cognitive load.

Performance Optimization

To enhance user experience, we optimized images, minimized load times, and ensured mobile responsiveness. Given the high percentage of mobile shoppers, this was critical.

The Results

Elevated Customer Experience

Shoppers could now:

• Browse by lifestyle category.
• Personalize purchases with flair.
• Discover curated kits quickly.

The website became a true reflection of Wild One’s brand personality—playful yet professional.

Improved Conversions

By simplifying navigation and showcasing bundles, the site:

• Increased average order values

by driving kit sales.

• Reduced friction in the checkout process.
• Improved product discovery through curated sections.

Strengthened Brand Positioning

The Shopify store became more than a sales channel. It positioned Wild One as a lifestyle brand, not just a product vendor. Through social proof, storytelling, and colorful design integration, the site built stronger emotional connections with customers.

Scalable for the Future

Perhaps most importantly, the store was built for growth. With flexible architecture and modular design, Wild One can now launch new collections, test campaigns, and expand internationally without disrupting the foundation we created.

Conclusion

Building Wild One’s Shopify website was not simply about putting products online—it was about creating a digital ecosystem that balances storytelling, functionality, and scalability. From structuring the store around lifestyle categories to designing conversion-focused product pages and integrating playful branding, every decision was guided by the goal of elevating customer experience.

The result is a Shopify store that mirrors Wild One’s mission: stylish, functional, and fun. It simplifies shopping while inviting customers to join a lifestyle community built around pets and their owners.

At AIRSANG, we specialize in helping lifestyle and eCommerce brands achieve this balance. Our approach to Shopify website construction and design ensures that every project delivers clarity, creativity, and conversion-driven results. Just as we partnered with Wild One to bring their digital vision to life, we help brands worldwide build Shopify websites that scale with ambition and stand out with personality.