Master Alibaba design techniques to boost conversion rates.

The design should be based on public demand and focus on “intuitive” and “clear” style presentation. Theme planning, such as Christmas or New Year marketing, should be designed according to the festive atmosphere to ensure that the style is consistent with the characteristics of the festival. For example, the New Year theme can create a strong festive atmosphere through elements such as wishful knots or ribbons.

Three ways to create atmosphere:

1. Actively export your own cultural atmosphere, such as strong Chinese culture, to create a unique brand image.
2. Take the style and elements of the target market or main country as the tone to cater to customer preferences.
3. Use “rough” theme marketing to directly stimulate consumer demand.

inChinese style

Unique

Rough marketing

Color tone atmosphere design marketing

The choice of color tone mainly considers brand tone, activity goals, popular colors, and seasonal characteristics. For instance, when people mention [Tiffany&Co.], they naturally think of its iconic Tiffany blue; when people mention [McDonald’s], they think of the classic yellow and red color combination. Therefore, thinking about the brand’s most commonly used or most representative main color can effectively convey the brand image. At airsang design, we specialize in selecting the perfect color palette that aligns with your brand’s identity, ensuring your website not only looks great but also communicates your values effectively to your audience.

Purpose of the event:

For brand promotion, highlight corporate features; for profit, emphasize promotion with colors like red, orange, blue, and purple.

Popular colors and seasonal styles:

Spring and summer are usually associated with green, while autumn and winter are associated with earth tones. The overall color tone should refer to the popular trends of the year or season. Whether it is product color matching or store decoration, avoid sticking to outdated colors. However, if your market is the Middle East, heavy colors and “rich style” color matching will be more popular, especially in product design. For more insights, you can visit(https://www.baidu.com).

Layout by category

During promotions, focus on logical and hierarchical product displays. Categorize by type, price, discount, or matching products to enhance professionalism and attract visitors.

Regarding the layout and typesetting, a brief summary is as follows:

1. The category navigation on the homepage is concise and clear, which is convenient for visitors to jump quickly.
2. The details page is clearly displayed, with a navigation bar to highlight the key content and selling points.
3. The product display area is simple and intuitive, avoiding complex and irregular display forms.
4. Products can be classified by [hot sale, main promotion, new products] or [package, special features, discounts]. It is recommended to use frame-type tofu blocks for display.
5. The page design is flat, and the poster height is moderate, which is convenient for visitors to quickly browse and click more products.
6. The main picture of the international site does not add a price tag, but a promotional description banner can be added to the details page, and labels such as hot sale, discount, etc. can be added to the product picture.

Stimulating elements encourage buyers to stay

• Digital pricing
  Clear discount information can attract customers, for example, “30% off the entire store” is more attractive than “30% off the entire store, up to XXX yuan”, and the latter is more likely to stimulate purchase desire.
• Creative design
  The design does not have to be complicated, the key is to attract visitors’ attention through clever page layout or copywriting. Make sure to set guiding content and clear jump entrances, such as product, description, event or category entrances, to improve user experience.

Differences between PC and mobile

Do you think that PC and mobile are just different in the way they display pages, and that there is no need to differentiate the design and content presentation? If so, you need to adjust your thinking quickly!

PC
On PC, buyers typically search for products, view details, explore affiliate recommendations, and browse other product pages.

【Mobile】

On mobile devices, buyers’ search and browsing habits have changed. Usually, after entering the product details page, they will first visit the store homepage, and then browse other products or secondary pages through the homepage. The process is: search for products → click on the details page → enter the store homepage → browse other products/secondary pages.

In summary, the differences in browsing logic between PC and mobile terminals lead to the following conclusions:

① PC terminal: Strengthen the [same store product recommendation] function to increase the diversion effect.

② Mobile terminal: focus on the

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By cleverly setting up the main promotion, hot-selling and new product areas, and giving priority to display according to transaction data or buyer preferences, you can increase jumps and diversion entrances, maximize the extension of buyer browsing time, and improve order conversion rate.

If you are interested in these contents or want to know how to optimize your independent website, please feel free to contact airsang design