How to Duplicate a Page in WordPress

Introduction

Learning how to duplicate a page in WordPress saves time, maintains consistency, and keeps your website design aligned with brand identity. Whether you are replicating layouts, creating templates, or testing new ideas, duplication is a simple yet powerful method for improving efficiency.

Why Duplicating Pages Matters in WordPress

A Key Tool for Modern Website Management

When running a professional website, you often need multiple pages with similar layouts. Instead of designing each one from scratch, knowing how to duplicate a page in WordPress allows you to replicate an existing structure and make quick edits.

Real-World Scenarios Where Duplication Helps

• Blogging: Reusing a layout for recurring series or categories.
• E-commerce: Creating product pages with consistent formats.
• Business Websites: Replicating service pages that share a similar structure.
• Portfolio Sites: Maintaining uniform design across project showcases.

Duplicating pages provides a foundation, so you can focus on content instead of repetitive formatting.

Core Methods: How to Duplicate a Page in WordPress

Option 1: Using WordPress Plugins

Plugins are the fastest and most popular solution. Popular options include:

Duplicate Page

• Pros: One-click duplication, lightweight, easy for beginners.
• Cons: Limited to basic duplication without advanced options.

Yoast Duplicate Post

• Pros: Advanced features such as role-based permissions, duplicate + rewrite workflows.
• Cons: Slightly more complex setup.

WPBakery and Elementor Add-ons

• Pros: Integration with popular page builders, preserving layouts exactly.
• Cons: Extra overhead if you only need duplication.

Steps with a plugin:

1. Install and activate the plugin.
2. Navigate to Pages > All Pages.
3. Hover over the desired page and click Duplicate or Clone.
4. A draft copy appears—ready to edit without affecting the original.

Option 2: Copying Content Manually with the Block Editor

If you want to avoid plugins, Gutenberg makes duplication possible.

Steps:

1. Open the page you want to duplicate.
2. Press Ctrl + A (Windows) or Cmd + A (Mac) to select all blocks.
3. Copy (Ctrl + C / Cmd + C).
4. Create a new page and paste.

This method is simple but less efficient if you need to duplicate many pages.

Option 3: Theme or Page Builder Features

Premium themes and page builders often include duplication tools.

• Elementor: Save a page as a template, then reuse it across the site.
• Divi: Clone pages and adjust modules easily.
• WPBakery: Offers “Save Template” and “Duplicate” options.

If your site already uses these tools, duplication becomes part of your creative workflow.

The Design Connection: Why Duplication Strengthens Branding

Consistent User Experience

Web design is about storytelling. By duplicating pages, you ensure typography, colors, and layout remain consistent—key elements for brand recognition.

Faster Campaign Rollouts

Imagine preparing multiple landing pages for a marketing campaign. Instead of redesigning each, duplication lets you preserve branding while customizing messages for different audiences.

Minimizing Errors

Every time you rebuild from scratch, there’s risk: misaligned margins, mismatched fonts, or missing elements. Duplicating pages ensures structural reliability, letting you refine details with confidence.

Best Practices After Duplicating a Page

Update Metadata and SEO

Duplicating without modification risks duplicate content penalties. Always update:

• Page title
• Meta description
• URL slug
• Target keywords

Refresh Visuals and Copy

Change images, headlines, and calls-to-action. The new page should feel original, even if it shares the same framework.

Test Across Devices

Check that your duplicated page works seamlessly on desktops, tablets, and mobile devices. Responsiveness is crucial for conversions.

Advanced Tips: Making the Most of Page Duplication

A/B Testing with Duplicated Pages

Marketers can duplicate a page, change one element (headline, button color, or form placement), and test which version performs better. This turns duplication into a tool for growth.

Building Multi-Language Pages

Global websites often need identical layouts in different languages. Duplicating pages simplifies translation workflows.

Creating Templates for Scaling

Agencies and freelancers can create “starter” templates—duplicating them across new client projects for faster delivery.

WordPress Plugins for Duplication: A Deeper Look

Quick Comparison Table

Each option works, but your choice depends on whether you value simplicity, SEO, or advanced design control.

How Duplication Connects with Website Strategy

For E-commerce Stores

• Duplicate product pages to maintain structure.
• Ensure pricing, reviews, and inventory sections remain uniform.
• Speed up adding hundreds of SKUs.

Regarding Service Businesses

• Duplicate service detail pages with similar structures.
• Modify the content slightly to target different regions or niches.

For Creative Portfolios

• Duplicate project layouts to maintain a polished, consistent showcase.

The Role of Professional Design

Why Design Still Matters

Even if you know how to duplicate a page in WordPress, duplication alone doesn’t guarantee success. Strategic design is what makes pages effective.

• Layouts must guide users to key actions.
• Colors and typography must align with brand storytelling.
• Duplicated templates must be adapted, not just copied.

Our Approach

We combine duplication with design thinking—ensuring that cloned pages don’t just save time but also drive conversions.

Conclusion

Understanding how to duplicate a page in WordPress is a must-have skill for modern website owners. It saves time, ensures brand consistency, and supports growth across blogging, e-commerce, and business websites. By combining duplication with smart design practices, you can create scalable websites that remain engaging and user-friendly.

At AIRSANG, we go beyond technical shortcuts. We align page duplication with brand identity, user experience, and conversion strategy—helping you build WordPress websites that are both efficient and unforgettable.