In the past two years, the construction and customization of foreign trade independent stations have been extremely popular, and almost all foreign trade export companies are building their own independent stations. Usually, the customization directions of independent stations are divided into ToB and ToC. So, what is the difference between ToB foreign trade independent stations and ToC foreign trade independent stations? Bontop will analyze these issues in detail so that you can understand them at a glance!

Before customizing a foreign trade independent station, you need to clarify two key issues. Only by clearly positioning the direction can you develop and design more efficiently and make the independent station play the best publicity and promotion effect.

ToB foreign trade independent station

B-end websites are mainly for corporate customers, and purchases are usually made by units. They are suitable for the construction of independent foreign trade websites for non-standard products, large industrial equipment and industrial supplies. This type of website is mainly for display, aiming to obtain customer inquiries and business opportunities. Therefore, before customizing an independent foreign trade website, its direction must be clarified to ensure that the development and design of the website is more targeted, so as to maximize the role of publicity and promotion.

ToC Foreign Trade Independent Station

The C-end refers to individual consumers, and products are mainly sold in retail. Buyers are usually individuals or units that purchase standardized products. Standardized or small products are suitable for ToC foreign trade sites, and online purchases and payments can be made through the website. This type of website is highly functional and is mainly used to directly obtain customer orders. It is usually a foreign trade mall and has a high development cost.

Therefore, when customizing an independent foreign trade website, companies should clarify whether the product is suitable for online transactions, so as to decide whether to choose the ToB or ToC model. If the B-end product adopts the C-end model, it will be difficult to play a role even if an online payment platform is built. Therefore, website construction should be based on the purchasing behavior and habits of market users to avoid blind decision-making.