Today, based on the aesthetic tastes of foreign users, I will share independent websites that customers like, and attach store pictures for reference.

1.Web page color matching

When building an independent website, be sure to abandon Chinese thinking and follow the aesthetic habits of the overseas market!
Before building a website, you may wish to study some foreign independent websites. You will find that they generally adopt a simple and clear architecture, tend to be minimalist, and have clean and unified colors, avoiding overly fancy or complex designs. This style not only enhances the professionalism of the brand, but also brings better user experience and improves conversion rate.

The main colors are usually calm colors such as dark gray, dark blue, dark red or black, which not only show the grandeur and stability, but also incorporate a fashionable and avant-garde sense of design, creating a professional and stylish visual experience.

Occasionally, bright auxiliary colors are cleverly used to enhance the visual impact with sharp color contrast, which not only attracts visitors’ attention, but also deepens brand memory and creates a unique visual experience.

Of course, the characteristics of some industries determine that they will choose bright colors such as bright yellow and dark green as the main colors. These colors can quickly attract attention and convey vitality, creativity or specific brand personality.

Note: In the color matching of web pages of foreign websites, it is recommended to control the number of colors within three to maintain visual simplicity and harmony. First, highlight the company’s brand color to strengthen the brand’s recognition and consistency. Secondly, pay attention to the use of style colors, which helps to convey the design style and emotional atmosphere of the website and enhance the user experience. By reasonably matching these three colors, not only can the uniformity of the visual effect be ensured, but also the user’s impression and recognition of the brand can be enhanced, thereby promoting the increase in conversion rate.

2.Page layout

In China, website layout usually pays more attention to customer needs and industry characteristics, so the page content has a large amount of information. Especially the homepage, which often lists a large number of information elements, strives to fully display products, services, brand advantages and other aspects of the content, so as to quickly attract the user’s attention. At the same time, the design style is more formal and regular, the structure is clearly modular, and the user experience is improved through clear section division. This layout method can help users quickly find the content they are interested in, and can effectively convey the professionalism and credibility of the brand. The richness of the page content and the clarity of the structure enable visitors to obtain key information in a short time, thereby improving the conversion rate.

On foreign websites, especially in Europe and the United States, the design style usually pays more attention to the overall visual sense and the expression of brand personality, and strives to convey the unique value of the brand through design. In contrast, the website structure is often simpler, emphasizing intuitive and easy-to-use user experience, so that visitors can quickly find the information they need.
For example, on European and American websites, Banner usually uses a large product main picture, accompanied by concise and clear copywriting, highlighting the characteristics of the core business or product. The theme is clear and the visual impact is strong, directly conveying the core selling points and advantages of the brand or product. In addition, these designs not only focus on beauty, but also emphasize functionality and practicality, and guide users to further understand the product or service through precise layout and color matching.
This design style reflects the preference of the European and American markets for concise and powerful visual expressions, aiming to quickly capture users’ attention and guide them to complete purchases or other actions.

The overall content presentation of the homepage pays great attention to the combination of pictures and text. The pictures are conspicuous, the text is refined, and the page layout is relatively simple.

Although the amount of information is not large, the core points and key information are highlighted, which can effectively help users quickly obtain effective information and attract them to view more details.

3.Many domestic official website homepages add technological elements to enhance the sense of luxury, but often ignore the highlighting of brand style.

Due to their browsing habits, domestic users tend to see more specific information before taking action, so the impact is not significant. However, if the independent website is designed in this way, the traffic and conversion effects will be poor. Foreign customers value brands, while independent websites focus on brand building and expression.

When designing the first screen of a website, we should focus on personalized display, use design elements and brand symbols, integrate a small amount of industry commonalities, highlight brand characteristics, and leave a deep impression on users.

4.Page relevance
Foreign customers prefer simple and intuitive designs, and avoid overly complex or fancy features. Ensure page relevance, such as clicking on a product on the homepage to jump directly to the detail page. Simplify interactions, improve accessibility and readability, and reduce bounce rates.

Summary: Independent sites are windows to connect with overseas buyers. Websites that meet the aesthetic tastes of foreign customers can better attract and retain users, and improve exposure, retention and conversion rates.

If you are interested in these contents or want to know how to optimize your independent website, please feel free to contact airsang design