Common cross-border independent sites: one-screen web design

Cross-border independent websites often use a one-screen web design. Unlike the information-intensive homepage of domestic websites, independent websites usually only display a product picture, a brief description and a guide button to guide users to the target landing page.

Brand independent websites usually focus on specific categories, and the homepage highlights core products, which helps brand exposure. If all products are stacked on the homepage, it may appear messy, reduce user focus, and even make it difficult to choose.

One-screen webpages can intuitively display brand tone and product application scenarios, creating a high-end and atmospheric visual experience. For small websites with fewer pages, this design is simple and efficient and worth considering. So why is it recommended to use a one-screen website?

When consumers enter the homepage, their visual focus is quickly attracted, and they can click on the picture to jump to the product details page, or swipe left and right to browse more popular products. The operation is convenient. Scrolling down with the mouse can also quickly view specific products, improving shopping convenience.

Simple interface

A clean page showcases the brand’s tone, attracting consumers to gain deeper insights and browse more content, which not only prolongs their stay time but also enhances the interaction between users and the independent site.

Adapt to mobile terminals

Mobile users have surpassed computer users. One-screen websites are simple and intuitive on mobile phones, attracting attention, satisfying consumers’ visual experience, and facilitating quick browsing of products.

Cool effect, eye-catching

The high-tech visual effects can bring a unique consumer experience, allowing users to subconsciously feel the high quality and exquisite design of the product.

Design style of well-known domestic cross-border e-commerce independent website

Take a look at the independent website of DJI drones (for the domestic market). You should be familiar with it, right? Its homepage still uses a one-screen design, but the difference is that the official website focuses on product introductions, and purchases require clicking on the mall entrance at the top. The mall entrance uses eye-catching color buttons to guide consumers to the purchase page. In addition, DJI uses a middle layout to highlight the core of the product, which can better attract consumers’ attention.

Segway-Ninebot

The homepage of Segway-Ninebot’s official website also uses a one-screen design, but unlike Anker, it uses a center layout and is equipped with a carousel to facilitate consumers to swipe left and right to browse different products.

Anker website

The homepage adopts a one-screen design, with the brand logo and navigation bar displayed at the top, allowing users to quickly find what they need. The search box, user login and shopping cart are located in the upper right corner to improve convenience. The page adopts a left-right layout, presenting products in a cool visual and equipped with concise descriptions. If users are interested, they can go directly to the purchase page through the jump button below the text to optimize the shopping process.