Banner design is crucial in independent website operation. How much do you know?

In the operation of independent websites, banner design is crucial. Only by creating attractive visual effects can consumers be attracted to click into the mall and place orders, which is the core goal of banner design.
Just like girls shopping, the key factors that attract them to enter the store are decoration and window display. Similarly, in cross-border e-commerce, the banner is your “window”, which determines whether consumers are willing to learn more about your products. Therefore, when designing a banner, you must start from the perspective of consumers, understand their preferences, and achieve precision marketing.

Basic requirements for banners:

Clear and easy to understand within 3 seconds!
Who can your banner attract? Can it instantly convey product information and discounts? An excellent banner is the key to attracting consumers, so be sure to pay attention!

Banner has two main features:

Guidance
The banner should be placed in a prominent position and use visual guidance to make the user’s eyes flow naturally to the illustrations and text. For example, the above banner has fresh colors and a neat layout, which conforms to modern aesthetics and successfully attracts consumers to click and view. In my opinion, this is an ideal banner!

Holistic

Banner text should be concise and powerful, avoid lengthy sentences, and follow the 3-second rule to attract consumers. Use 1-2 word phrases to ensure that the advertising text is prominent and important. The fonts should be uniform or slightly varied, limited to 1-2 types, and the size and color should be used to enhance the sense of hierarchy, so that the information is clear and intuitive, and the overall coordination is achieved.

Consumer characteristics:

Online advertising is mainly based on banners, just like the signs that attract attention when shopping. They need to have strong visual impact and eye-catching elements. At the same time, they should highlight key words, use short and powerful texts and exaggerated rhetoric, and instantly impress consumers and stimulate their desire to buy. Next, SHOPYY will take you to analyze the core points of banners.

You and I are both consumers. What kind of advertisements can attract you? Most people only watch offline advertisements for 3 seconds. How can we make them stop looking? The answer is: strong visual impact and attractive advertising copy.

If you are interested in these contents or want to know how to optimize your independent website, please feel free to contact airsang design