Hotpot complete VI case sharing

VI (visual identity) design is an important part of brand building. It enhances brand recognition and market competitiveness through unified visual elements such as logos, colors, fonts and layouts. Good VI design can not only strengthen the brand image and leave a deep impression on consumers, but also improve the brand’s professionalism and trust and enhance user stickiness. In the fierce market competition, VI design helps companies establish a unique brand personality, enhance brand value and promote long-term development.

Next, let’s analyze a hot pot restaurant VI case

[vi case] Shuju Yipin Hotpot Restaurant

VI (Visual Identity) design usually includes two categories: “basic part” and “application part”.

Basic part (core design elements)
These are the core specifications of the brand’s visual image to ensure the consistency and recognition of the brand.

Brand logo (Logo): including standard graphics, logo combination forms, proportion specifications, etc.

Brand color (Color Palette): brand primary color, auxiliary color and its application specifications.

Font specification (Typography): brand standard font, auxiliary font and usage requirements.

Brand graphics (Graphic Elements): brand specific graphics, icons and other design specifications.

Standardized graphics (Grid System): arrangement specifications of logos and visual elements.

Extension of the brand mascot

Application part (Brand extension design)
These are the design specifications of the brand in actual application to ensure the unified communication of the brand image.