品牌火锅完整VI案例分享

VI design is crucial for brand building, enhancing recognition and competitiveness with cohesive visuals. At Airsang Design, we create unique, professional VI designs that boost brand value, trust, and long-term growth.

[vi case] Shuju Yipin Hotpot Restaurant

VI (Visual Identity) design usually includes two categories: “basic part” and “application part”.

Basic part (core design elements)
These are the core specifications of the brand’s visual image to ensure the consistency and recognition of the brand.

Brand logo (Logo): including standard graphics, logo combination forms, proportion specifications, etc.

Brand Color (Color Palette): The primary brand color, secondary colors, and their specific applications and usage guidelines.

Font Specification (Typography): Brand standard font, complementary fonts, and their specific usage guidelines to ensure consistency across all communications.

Brand graphics (Graphic Elements): brand specific graphics, icons and other design specifications.

Standardized graphics (Grid System): arrangement specifications of logos and visual elements.

Extension of the brand mascot

Application part (Brand extension design)

These are the design specifications of the brand in actual application to ensure the unified communication of the brand image.

• Office supplies: business cards, letter paper, envelopes, work permits, etc.
• Promotional materials: brochures, posters, display stands, PPT templates, etc.
• Packaging design: product packaging, labels, shopping bags, etc.
• Environmental design: store signs, exhibition hall layout, guide system, etc.

Digital Media: This includes the design and layout of the website interface, social media visuals, mobile app interfaces, email templates, and online ads. Every digital touchpoint should reflect the brand’s identity, ensuring consistency in design and messaging across platforms. Whether it’s a website, social media post, or an app screen, the design elements—such as typography, color palette, and logo usage—should align with the brand’s visual guidelines to create a cohesive, user-friendly experience.

Advertising Design: This encompasses various forms of advertising, including online banners, social media ads, outdoor billboards, transit ads, and video commercials. Each medium requires a tailored approach to effectively communicate the brand message, engage the target audience, and drive conversions. Whether it’s designing for digital platforms or physical spaces, the goal is to create cohesive and impactful visuals that reinforce the brand’s identity.

Conclusion

Complete VI design ensures visual consistency across different platforms, boosting brand recognition and influence. At Airsang Design, we specialize in creating comprehensive VI systems that reinforce your brand identity and help you stand out.