Clear positioning is the premise and direction of design. Without clear positioning, design lacks the necessary basis and goals, and it is easy to fall into the misunderstanding of randomly piling up elements, which can neither accurately convey the brand concept nor attract target users. Only by determining the positioning first can we ensure that the design is both aesthetically pleasing and can effectively serve product and market needs.

The current operating pressure is no less than that of any other country. Many companies are curious about what is the core of e-commerce competition and where are the new opportunities?
The success of a brand comes from accurate positioning, which determines the brand value. Especially in the field of e-commerce, it is crucial to study competitors. Without competitors, there is no way to talk about positioning and reference. Today, the competition landscape tends to be blurred, and disruptive, cross-border, and highly differentiated competitors emerge in an endless stream. If you don’t accurately capture the market competition situation, the road of e-commerce will be difficult to go far.

In today’s competitive environment, the key is to manage customer perception. No matter how the market changes, the essence always revolves around the human brain, and so does brand design.

Successful brand positioning requires learning to make trade-offs. Blindly expanding product lines will only distract attention. Companies should focus on creating a product that consumers will remember, rather than trying to change their perceptions. Today, competition has shifted from product competition to mind competition. Only by occupying the minds of consumers can a brand be truly accepted.

Excellent product design must start from the perspective of consumers, who think in terms of categories and make decisions with brands. In today’s highly developed Internet and mobile communications, if a product cannot touch the minds of potential customers, it loses its meaning of existence.

Classic quotes:

1. Being the first is more important than being better.
2. Cognition is king, new products need to be deployed first to have a greater chance of success.
3. International brands need to improve design and positioning support, and focus on becoming experts.

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