Big Cartel vs Shopify: Which Is Best?

Introduction

Big Cartel vs Shopify is a common debate for entrepreneurs choosing an eCommerce platform. Both solutions offer unique benefits, but the right choice depends on business goals, growth plans, and design flexibility. This article explores their differences while highlighting how design plays a central role in maximizing either platform’s potential.

Big Cartel vs Shopify: An Overview

Big Cartel

Big Cartel is built for artists, makers, and small shops. Its simplicity and affordability make it attractive for individuals selling a limited number of products. With fewer features and customization options, Big Cartel focuses on quick setup and ease of use.

Shopify

Shopify is designed to scale businesses of all sizes. From startups to global brands, Shopify offers advanced eCommerce tools, payment integrations, and scalability. Its flexibility, coupled with a wide range of apps and design themes, makes it a top choice for those aiming to grow long-term.

Comparing Key Features

Pricing Structure

• Big Cartel: Offers free and low-cost plans. Ideal for very small stores but limited in features.
• Shopify: Higher starting cost, but includes robust eCommerce tools, scalability, and professional integrations.

Customization and Design

• Big Cartel: Limited themes and customization. Suitable for sellers who prefer simplicity.
• Shopify: Extensive theme marketplace and design freedom. Perfect for creating unique, conversion-driven storefronts that align with brand identity.

Scalability

• Big Cartel: Best for smaller shops that do not expect rapid growth.
• Shopify: Built for scalability with features like multi-channel selling, advanced reporting, and inventory management.

Support and Integrations

• Big Cartel: Basic support and limited integrations.
• Shopify: 24/7 support, thousands of integrations, and strong community resources.

Why Design Matters in the Debate

No matter the platform, website design determines how customers experience your brand. The right design influences trust, conversion rates, and long-term growth. While Big Cartel’s design options are minimal, Shopify empowers businesses to build fully customized, engaging, and professional websites.

A thoughtful design approach includes:

• Clear navigation that guides customers.
• Visual storytelling through professional imagery.
• Consistent branding that strengthens trust.
• Conversion-focused layouts that encourage action.

Big Cartel vs Shopify: Which Should You Choose?

• Choose Big Cartel if you are a hobbyist, artist, or maker with a small catalog and minimal growth plans.
• Choose Shopify if you want a scalable, professional eCommerce solution with strong design potential, advanced integrations, and long-term growth opportunities.

How Professional Design Enhances Shopify

Even though Shopify provides powerful tools, the platform’s true value is unlocked through professional website design. By combining Shopify’s flexibility with expert design strategies, businesses can:

• Showcase products in a visually compelling way.
• Improve user experience with responsive, mobile-friendly layouts.
• Strengthen credibility through trust-building elements like reviews, certifications, and streamlined checkout.
• Drive higher conversions with strategic content placement.

Conclusion

When weighing Big Cartel vs Shopify, the decision comes down to growth goals and design needs. Big Cartel suits small-scale creators, while Shopify is the superior choice for scalable, professional eCommerce. With the right design approach, Shopify can transform a store into a powerful sales engine.

If you’re ready to unlock Shopify’s full potential with expert design and tailored strategies, AIRSANG can help create a store that combines beauty, usability, and performance for long-term success.