Best WordPress Themes for Beauty Brands

Introduction

Choosing the right WordPress theme is crucial for beauty and cosmetics businesses. From elegant design to powerful eCommerce features, each theme offers different strengths. In this guide, we compare five leading themes—Rina, Spa Lab, Seraphina, Jacqueline, and Biagiotti—highlighting functionality, extensibility, pricing, and overall value, so you can confidently pick the perfect one for your brand.

Rina – Beauty & Cosmetics Shop Theme

Key Features

• Professional design tailored for beauty and skincare shops
• WooCommerce integration with multiple product layouts
• Elementor compatibility for drag-and-drop editing
• Pre-built demos for quick setup
• Mobile-friendly and SEO-optimized

Extensibility

Rina is built for scalability with WooCommerce, Elementor, WPML, and Contact Form 7 support. It also includes lifetime updates and free support, making it ideal for businesses planning long-term growth.

Pricing

• $69 one-time fee
• Free lifetime updates included

Recommendation

Rina is best suited for modern beauty brands seeking flexibility, professional layouts, and long-term theme support. Perfect for businesses that want a solid eCommerce base with a sleek design.

Spa Lab – Beauty & Spa WordPress Theme

Key Features

• Designed for salons, spas, and wellness centers
• Appointment booking system included
• Custom page templates for services, pricing, and staff profiles
• WPBakery Page Builder support
• WooCommerce integration

Extensibility

Spa Lab shines for service-oriented businesses. The booking system is a strong advantage, though it lacks some of the advanced eCommerce depth seen in product-focused themes like Rina or Biagiotti.

Pricing

• $69 one-time fee
• Includes lifetime theme updates

Recommendation

Ideal for beauty salons, spas, or massage centers offering services rather than physical products. Spa Lab focuses more on booking functionality than eCommerce expansion.

Seraphina – Beauty & Cosmetics Shop Theme

Key Features

• Minimalist and luxurious design aesthetics
• Optimized product showcase with high-impact visuals
• WooCommerce integration for beauty shops
• Elementor compatibility
• Built-in blog and portfolio layouts

Extensibility

Seraphina emphasizes elegant branding and premium product presentation. It works seamlessly with WooCommerce, Elementor, and multilingual plugins, but doesn’t include as many unique extras like booking or advanced filtering compared to Jacqueline.

Pricing

• $89 one-time fee
• Regular updates included

Recommendation

Best for boutique beauty shops that want a luxurious theme.

Jacqueline – Spa & Massage Salon Theme

Key Features

• Tailored for spa and massage salons
• Online booking and scheduling system
• WooCommerce compatibility
• Stylish service menus and staff presentation
• Responsive, retina-ready layouts

Extensibility

Jacqueline is highly adaptable for service-based businesses. It works with WooCommerce for selling beauty products, but its strength lies in spa appointment booking, making it slightly less ideal for product-heavy eCommerce.

Pricing

• $79 one-time fee
• Includes updates and six months of support

Recommendation

A great choice for service-driven beauty brands, such as spas, massage centers, or salons. If you focus on treatments first and eCommerce second, Jacqueline is a strong option.

Biagiotti – Beauty & Cosmetics Shop Theme

Key Features

• Bold and stylish layouts for beauty stores
• Deep WooCommerce integration with custom shop templates
• WPBakery Page Builder included
• Multiple header/footer options
• Social media and Instagram shop integration

Extensibility

Biagiotti is designed for ambitious eCommerce stores. It includes advanced product filtering, wishlist features, and flexible design elements, making it highly extensible for mid-to-large businesses.

Pricing

• $69 one-time fee (premium option)
• Includes WPBakery Page Builder and premium widgets

Recommendation

Best for established beauty shops or brands planning large inventories. The higher cost is justified by its professional-grade eCommerce features.

Comparison Table

Conclusion

Each theme has its own advantages depending on your beauty business model:

• Choose Rina if you want a versatile beauty eCommerce store with strong long-term support.
• Choose Spa Lab if your priority is appointment booking and service promotion.
• Choose Seraphina if you want a cost-effective yet premium look for a boutique beauty brand.
• Choose Jacqueline if your salon needs a stylish booking system with WooCommerce integration.
• Choose Biagiotti if you’re building a large-scale beauty eCommerce store with advanced features.

At the end of the day, selecting the right theme means aligning it with your brand’s goals. For businesses needing expert guidance in theme selection, customization, and full eCommerce design, AIRSANG helps brands transform these templates into high-converting websites tailored to your unique audience.