To increase pet toys’ visibility and conversion rates on Amazon, we carefully designed a series of concise, product-value-oriented images that convey the core value of the product in seconds. Each image is optimized to resonate emotionally with pet owners while clearly demonstrating the product’s features, textures, and functions. Here’s a breakdown of the design ideas behind each image.
| Deliver Time | Product | Application Platform | |
| 7days | Plush dog toys | Amazon | |
| Designers Involved | Cost | Effect | |
| Zoe Mitchell | $ 280 | Conversion rate 📈103% |
Design Objective: Quickly convey product relevance by aligning with pet owner pain points.
Why This Design:
We began the image sequence with a direct claim: “Dog Toys Help Dogs Improve Bad Behavior.” This visual highlights six common dog behavior problems—bad breath, boredom, anxiety, barking, obesity, and destructive chewing—each shown through expressive dog imagery.This layout creates immediate empathy and positions the toy as a solution rather than just a novelty.
Design Objective: Build trust through a compelling before-and-after transformation.
Why This Design:
To highlight the toy’s dental benefit, we added real close-ups showing visible tooth improvement. This evidence-driven layout was paired with the tagline “Keep Teeth Cleaning and Health,” connecting the visual change to a desirable outcome. The toy in the dog’s mouth reinforces cause and effect. The soft color scheme was chosen to feel hygienic and reassuring.
Design Objective: Trigger seasonal gift-buying emotions and show the product as a heartwarming present.
Why This Design:
We inserted the plush toy into a festive Christmas context. A cozy home scene with a dog in a red sweater and a child reveals the toy as a perfect holiday gift. This lifestyle shot isn’t just aesthetic—it increases the emotional value of the product and activates impulse purchases during peak gifting periods.
Design Objective: Visually explain dimensions and demonstrate interaction in one unified frame.
Why This Design:
We combined product size graphics (measured in inches) with a family scene. A mother and child play with a toy, showing real-world interactions. The toy’s scale is marked on a colorful circular graphic, helping Amazon shoppers immediately understand its size, which is often a reason they hesitate to buy online.
Design Objective: Break down material layers while explaining the built-in squeaker system.
Why This Design:
Segmented callouts showcase the toy’s intrinsic qualities—plush softness, mesh material, squeak location, and breathable mesh. These design elements balance sensory appeal with product durability. Visually highlighting these tactile and interactive features builds trust in quality and functionality.
Design Objective: Expand product market by showing multi-size dog compatibility.
Why This Design:
We placed the toy in front of a lineup of small, medium, and large dog breeds to clearly convey: one toy suits all. This reassures buyers that it fits their pet, no matter the size. A warm family scene above reinforces the lifestyle benefit and multiplies conversion appeal to households with multiple pets.
Design Objective: Present the plush toy as the hero product with accurate visual scaling.
Why This Design:
A clean white background with the plush toy enlarged creates a professional Amazon-style hero shot. In the corner, a dog gently holding the toy confirms realistic proportions. This image serves as a size reference and highlights the toy’s friendly elephant design—a key factor in emotional attachment and brand recall.
We designed this image kit to combine warm lifestyle, clear functional visualization, and solution-first storytelling to quickly connect with Amazon consumers. Each image plays a specific role in the main product launch process – from awareness to trust to conversion.
This main image set was created by AIRSANG DESIGN specifically for impact and optimized for Amazon.
30Apr
10Feb
08Feb
29Mar
19Oct
14Mar
05Apr
21Apr
11May
Copyright © 2025 AIRSANG. All rights reserved.
