A complete guide to international design

In the global business landscape, cross-border marketing websites are crucial for market expansion. At Airsang Design, we help businesses enhance brand image and drive growth through strategic international website design.

1.In-depth understanding of the target market

Before international design, companies should research the target market’s culture, habits, language, and regulations to avoid conflicts.

Understanding regional shopping habits is key. Consumers have varying preferences for shopping processes. Platforms like Airsang Design help optimize layouts to meet these needs.

2.Adaptability of visual design

-Color matching-

Choose colors based on cultural preferences and symbolism while ensuring contrast and harmony. Airsang Design offers customizable color settings, allowing users to adapt website elements for different market cultures.

-Images and Icons-

Choose images and icons that are universal and easy to understand across cultures. Avoid using images with culturally specific symbols or religious elements that may cause misunderstandings. Use universally accepted visuals in international ads to ensure cultural clarity and avoid culture-specific symbols.

-Layout-

Adjust the website layout based on reading habits to enhance browsing. The visual editor lets users easily adapt sections for left-to-right or right-to-left displays.

3.Multilingual support and localization: improving cross-border marketing competitiveness

Language is one of the biggest obstacles in cross-border marketing, and providing multilingual versions is the key foundation for achieving international design. Companies must ensure website content is accurately translated for the target market, considering cultural context and language nuances. Humor and idioms may require localization adjustments for accurate expression.

To enhance user experience, include a prominent language switcher, usually at the top or bottom. Ensure proper layout adjustments for different languages.

4.Payment and logistics solutions

-Diversified payment methods-

Support international credit cards and local popular payment tools, such as China’s Alipay, WeChat Pay, Europe’s PayPal, Sofort, etc. Silk Road Zan Station helps businesses build a secure, diverse payment system, reducing cart abandonment by connecting with major payment institutions.

-Transparency of logistics information-

Display clear delivery information, including range, delivery time, freight and logistics tracking. Cooperate with international logistics to provide a variety of delivery options (standard, economic, expedited).

5.Technical Optimization and Compatibility

-Responsive Design-

Today’s consumers use a variety of devices with different screen sizes. Responsive design ensures websites adapt to different devices, adjusting layout and content for optimal user experience, boosting satisfaction and conversions.

Airsang uses advanced responsive design to ensure the website adapts perfectly across all devices.It supports multi-terminal visual editing, with independent settings for each device, optimizing user experience across platforms.

-Server Performance Optimization-

Server optimization enhances global access speed by using distributed nodes and caching, improving loading time, reducing churn, and boosting traffic.

-Compatibility testing-

Different operating systems and browsers render web pages differently, which can lead to display issues or functionality failures. Comprehensive compatibility testing is crucial before launching a website.

6.Continuous optimization and user feedback

Cross-border marketing website design requires ongoing optimization. Businesses should collect user feedback, monitor trends, and integrate advanced design concepts for continuous improvement.

Conclusion

If you are interested in these contents or have website design needs, please contact airsang design！