What’s the first step 98% of consumers take before buying?

“What do 98% of consumers do before buying a product?” The answer is simple: research. Before purchasing, most consumers compare prices, read reviews, and explore alternatives. This phase is crucial in shaping their final decision. To ensure your business is part of this process, it’s essential to have a well-designed website. At Airsang Design, we specialize in creating user-friendly, visually appealing websites that help influence consumer decisions and boost conversions.

What do consumers specifically look into during their research?

Before purchasing, consumers gather information to ensure they’re making the right choice. Here’s what they typically research:

1. Product Information: Consumers research product details, benefits, and comparisons.
2. Pricing: Price comparisons and shipping costs are key factors.
3. Reviews & Ratings: Positive feedback reassures purchase decisions.
4. Alternatives & Competitors: Consumers compare products to find better options.

How Consumers Rely on Research to Establish Trust

Trust is crucial in buying decisions. Research builds trust by ensuring product transparency, providing social proof, and creating urgency：

1. Product Transparency: Clear descriptions and pricing build consumer confidence.
2. Social Proof & Reviews: Positive feedback from others strengthens trust.
3. FOMO: Limited-time deals create urgency and encourage quicker decisions.

How Web Design Influences Consumer Research Process

Website design plays a crucial role in shaping the consumer’s research journey. It directly impacts how easily users can locate essential information and, ultimately, how confident they feel in making a purchase decision. A well-structured, user-friendly site fosters trust and streamlines the decision-making process, ensuring a smooth, engaging experience.

So, why does web design matter so much? 

A well-structured website with easy navigation encourages customers to stay, explore, and make a purchase, enhancing their decision-making process.

To enhance user experience:

• First impressions with a clean design build trust.
• Easy navigation helps users find products quickly.
• Clear CTAs guide actions.
• Fast load times reduce bounce rates.
• Mobile responsiveness ensures accessibility.
• Trust signals like secure payment icons and reviews increase confidence.

Conclusion

98% of consumers research before buying, gathering information, comparing prices, and reading reviews. A well-designed website enhances this process, making it easier for customers to trust and choose your product.

If you’re ready to optimize your website, airsang design, can help create high-converting sites that guide users from research to purchase. Contact us today to get started！