At Airsang Design, we emphasize the importance of proportion in website design. The right proportion of page elements—such as text, images, and buttons—creates balance and harmony, while improper proportions can disrupt navigation. A well-considered proportion highlights key content and enhances website flow.
In web design, following certain proportion principles can ensure visual appeal. Here are some commonly used effective proportion principles:
The golden ratio (1:1.618) creates natural balance in web design. It helps define proportions for images, text, and layout elements.
The rule of thirds originated from photography. It divides the picture into a 3×3 grid and places key elements on the grid lines or intersections to help highlight the focal point and avoid confusing the audience.
The modular grid system divides the page into equal blocks, ensuring that elements fit the overall design and maintain proportional relationships. Web designers can use CSS Grid or Flexbox to adapt to different screen sizes.
Maintaining a consistent aspect ratio (e.g., 16:9 for videos, 4:3 for images) creates a clean, unified design, avoids distortion, and balances page elements.
The 60-30-10 rule is a color theory that recommends using 60% of the primary color, 30% of the secondary color, and 10% of the accent color to create visual harmony and highlight the key points while avoiding excessive clutter.
Proportion is crucial in design because it directly affects the user experience of a website. Adhering to the principles of proportion ensures that the website is both aesthetically pleasing and easy to navigate and interact with.
Readability and legibility
A well-proportioned website can convey information more easily. Appropriate text size, paragraph spacing, and image-text balance improve readability and avoid users struggling to read.
Visual hierarchy is created through proportion, helping users focus on what to focus on. Larger elements (such as headings or buttons) draw the eye and indicate their importance; smaller elements (such as body copy or secondary links) guide the flow of browsing without distracting from the main content. Proportion maintains this intuitive hierarchy.
Improper proportions of elements (such as different sizes or uneven spacing) will make the design cluttered and make it difficult for users to focus on key information. Proper proportions can ensure a simple design and give each element enough space.
Reasonable proportion design can improve the navigation experience, and appropriate spacing and element size make users move more smoothly. For example, a well-proportioned navigation bar ensures that links are clear and buttons are easy to click, and a uniform proportion helps users quickly find what they need.
Website design affects user interaction. Well-designed CTAs, images, and titles can attract user participation. CTA buttons of appropriate size and prominent position can encourage user action, enhance trust and interactivity.
In web design, proportions are often overlooked or misused. Here are some common mistakes and how to fix them:
When designing a website, avoid overly complex features and details. Using proportions can create a simple, harmonious layout, improving the practicality and beauty of the design.
If you are interested in these contents or want to know how to optimize your independent website, please feel free to contact airsang design！
17Feb
06Apr
06Apr
20May
16Jun
23Sep
27Sep
24Feb
10May
