Remember these ten principles to achieve quality web design

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January 3, 2024

Excellent web design can improve order conversion rate, so how should sellers design web pages?

Whether it’s casual wear or party dresses, you can get your goods delivered to your doorstep at a low price with just a few clicks. E-commerce is growing rapidly and all stores need to design their website pages effectively to keep up with industry trends and stand out.

Here are some tips for e-commerce website development:

1.Simple web design
Should meet the needs of visitors and convert potential customers into actual buyers. The design should be simple and uncluttered, and avoid distracting links or images, especially in the payment process. Avoid using complex animations, lengthy content, vague terms and low-quality images.

2.Price
Price transparency is very important. Telling customers about shipping costs before they pay may cause them to abandon their purchase. Make sure customers know the total price of the product from the beginning to avoid misleading prices, because customers have a strong memory for prices and will not forget the prices they saw before.

3.Create a navigation menu
Your website should have a navigation menu, either horizontally or vertically, to make it easier for customers to find products. Drop-down menus can be used to display different categories and subcategories.

4.Create a navigation menu
Your website should have a navigation menu, either horizontally or vertically, to make it easier for customers to find products. Drop-down menus can be used to display different categories and subcategories.

5.Provide filtering options
Whether selling offline or online, the goal of a seller is to provide a good customer experience. When shopping online, if customers cannot quickly find the products they are looking for, they will turn to other stores. Therefore, providing clear filtering options is crucial. For example, if a customer sees a variety of different shoes on a shoe page and needs to flip to the second page to find high heels, she may choose to leave. To improve the shopping experience, provide multiple filtering options to help customers quickly find the target products.

6.Creating scarcity of products
Creating scarcity of products can increase sales. Displaying “out of stock” or “sold” labels can attract buyers’ attention and inspire them to buy. Clever use of this strategy can prompt customers to make impulse purchases, but use it in moderation and avoid relying on it too often.

7.Obvious shopping cart logo
The website should display an obvious shopping cart icon on all pages to facilitate users to check the contents of the shopping cart at any time, remind them to complete their shopping, and improve order conversion rate.

8.Leverage social media
Facebook and Instagram are the source of many e-commerce orders. Sharing popular products can increase the order conversion rate of e-commerce websites.

9.Display customer reviews
Customer reviews are the best way to prove product quality. Positive reviews can effectively influence potential customers’ purchasing decisions. If there are few product reviews, all reviews can be displayed on the “Customer Recommendations” page and placed on the home screen for easy viewing by customers. It is recommended to add the customer’s name and picture to enhance the credibility and importance of the review.

Create an attention-grabbing sales page
Research shows that online shoppers prefer discounted products, and many are willing to wait for discounts to appear before buying. In order to increase sales, e-commerce websites should conduct promotions at least once a quarter and offer special discounts during holidays. It is recommended that e-commerce stores create special pages to display discounted products to attract customers.

If you are interested in these contents or want to know how to optimize your independent website, please feel free to contact airsang design