In the luxury sector, consumers place a high premium on a consistent look and feel, and every user touchpoint needs to reflect brand association, recognition, and continuity. So make sure the digital experience matches the brand quality and avoids devaluing the brand through engaging design, optimized conversion frameworks, and intuitive user experience. After all, 75% of consumers assess brand credibility based on website design. Here are four strategies we use to help clients succeed in the luxury sector.

Monards (Crown Casino)

Minimalism requires a solid foundation.

Located in the Crown Casino building, Monards welcomes customers with a towering golden door and offers jewelry and watches from the world’s top brands such as Piaget, Chopard, Longines, and Bulgari. To match its elegant offline shopping experience, Monards needs to create an equally sophisticated digital experience, especially when 81% of customers search online before going to a physical store.

Although many people believe that big-name websites require complex videos, animations, parallax effects, etc., piling up too many of these elements can easily make the website look fancy and outdated. Timeless design follows the principle of “less is more”, and great design lies in reducing complexity.

Monards’ website uses expensive fonts and a simple layout to keep the design simple and elegant. The use of white space guides the user’s eyes to flow naturally, allowing the photos of exquisite watches and diamonds to become the focus, highlighting the brand’s meticulous craftsmanship and timeless beauty.

Yongdali Stone

YDL Stone is a designer’s preferred supplier of luxury quartz surfaces, often working with commercial architects and high-end residential developers. Faced with the challenge of bland stone surface design, our goal was to elevate the brand’s visuals and attract high-end architectural clients.

Adobe research shows that two-thirds of consumers prefer to read beautifully designed content, which provided YDL Stone with an opportunity to create a stylish open grid layout by incorporating architectural structural lines and shapes.

Design highlights:
Hexagonal gold pattern, highlighting the luxurious brand image
Thin vertical lines, inspired by architectural drawings, resonate with market needs
Elegant home elements, reflecting the quality of life of high-end homeowners

Through these design strategies, YDL Stone will further consolidate its industry leadership with a unique visual language.

Rylock Windows and Doors

Show off your assets and showcase your brand.

Rylock is well-known in the Australian construction industry for award-winning projects and advanced manufacturing facilities. It was important to maintain brand continuity through a seamless digital platform.
Images spread 60,000 times faster than text, so we used a visual layout to highlight Rylock’s design creativity, combining beauty and function.
3D cut-out image: Show the high standards of construction.
Two-column layout: Combine static photos with lifestyle images.
Minimalist gallery slider: Adapt to content storytelling needs.

Automatic shading

Content design is a key part of visual design.

Automate, known for its advanced rechargeable smart sunshade motor, provides smart home technology for savvy homeowners and high-end residential developers.
According to a Salesforce survey, 68% of consumers have higher expectations for digitalization of enterprises after the COVID-19 pandemic. The impact of the pandemic on countries around the world is similar, so it is particularly important for Automate to build a global digital platform to showcase its innovative technology and support multilingual translation.
In the high-end market, less is more. Consumers pay more attention to the overall value of the brand rather than lengthy content sales pitches. We adopted a streamlined content structure, reduced information blocks, and increased white space to make the page visually simpler and more comfortable.
This visual hierarchy brings a steady and relaxed atmosphere, avoiding the clutter of long-winded articles and overly exaggerated headlines. Without shouting, simplicity can convey value.
Through high-depth photography, delicate cut images, and smooth video animations, the website showcases Automate’s innovative technology and high-end user experience with a simple and elegant design.

Content design is a key part of visual design. The line between balancing elegance and fancy is very subtle and requires experience to judge when to add details or simplify the design. It depends on the industry and target consumers. Our creative team works closely with clients to ensure that the website is trustworthy and displays, or provides a more informative user experience.

If you are interested in these contents or want to know how to optimize your brand independent website, please contact airsang design