Choosing the right WordPress theme for a travel website can be the difference between a digital platform that simply exists and one that inspires bookings, builds trust, and scales with business growth. With so many travel-focused themes available, it can be overwhelming to pick the right one. This article compares five leading travel WordPress themes—Travel Tour, Backpack Traveler, Love Travel, Togo, and Roam—based on features, extensibility, pricing, and overall recommendation. By the end, you’ll know which theme best matches your goals.
Travel Tour is highly extensible thanks to its WooCommerce integration and support for third-party plugins like WPML for multilingual websites. It’s ideal for agencies that need robust functionality without coding.
Regular License: $74. Slightly higher than simpler themes, but its all-in-one travel booking solution justifies the cost.
Perfect for agencies, tour companies, and operators who want a professional booking-driven website.
This theme is less about heavy functionality and more about design and storytelling. It integrates with social media plugins and supports WooCommerce for selling merchandise, but lacks built-in tour booking features.
Regular License: $69. Higher than others, but focused on niche aesthetics and storytelling.
Best for travel bloggers, influencers, or creators who prioritize visuals and storytelling over booking functionality.
Love Travel focuses on creative flexibility. It is compatible with multiple page builders and offers demo imports for quick setup. While it doesn’t have as many deep booking features as Travel Tour or Togo, it integrates well with plugins for extended use.
Regular License: $59. Solid mid-range pricing for the features included.
Best suited for agencies wanting flexibility in design with moderate booking needs.
Togo combines design flexibility with deep booking features. Because it’s Elementor-based, you can design almost any layout. Its compatibility with WooCommerce and multilingual plugins makes it a scalable choice.
Regular License: $39. The most affordable of all five, yet offers extensive booking features.
An ideal option for startups and growing agencies that want robust booking tools with a low initial investment.
Roam blends adventure branding with functional layouts. While it supports WooCommerce, it doesn’t have the in-depth booking engine of Travel Tour or Togo. Best for experience-focused businesses rather than highly operational agencies.
Regular License: $89. Higher-end pricing, reflecting its creative design focus.
Great for adventure and tourism brands that value aesthetic design to attract niche audiences.
| Theme | Features (5) | Extensibility (5) | Price | Recommendation | Best For |
|---|---|---|---|---|---|
| Travel Tour | 5 | 4.5 | $74 | ★★★★☆ (4.5/5) | Agencies & Operators |
| Backpack | 3 | 3.5 | $69 | ★★★★☆ (4/5) | Travel Bloggers |
| Love Travel | 4 | 4 | $59 | ★★★★☆ (4/5) | Creative Agencies |
| Togo | 5 | 5 | $39 | ★★★★★ (5/5) | Startups & Growing Agencies |
| Roam | 4 | 4 | $89 | ★★★★☆ (4/5) | Adventure Brands |
Each theme excels in different areas. Travel Tour is the powerhouse for operators, while Backpack Traveler focuses on visual storytelling. Love Travel balances design and agency flexibility, Togo delivers the best value with robust booking tools at a low price, and Roam appeals to adventure brands that need striking visuals.
When choosing your theme, consider your business model, booking requirements, and design priorities.
At AIRSANG, we specialize in helping travel brands bring these themes to life. From customizing booking systems to optimizing SEO and building seamless customer journeys, we ensure your travel website isn’t just functional but conversion-driven. The right theme is the foundation, but professional design ensures long-term success.
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