Best WordPress Themes for Beauty and Makeup Stores

Introduction

Choosing the right WordPress theme is essential for beauty, cosmetics, and wellness businesses. With countless options available, finding the perfect balance between functionality, scalability, and design can be overwhelming. In this guide, we compare five top-rated WordPress themes—Rina, Spa Lab, Ellemed, Jacqueline, and Chérie—to help you understand their strengths, weaknesses, and ideal use cases. By the end, you’ll know which theme best matches your business goals.

1: Rina – Beauty & Cosmetics Shop

Key Features

• Built for WooCommerce beauty stores
• One-click demo import
• Multi-device responsive layouts
• Drag-and-drop page builder
• Lifetime free updates

Strengths

Rina is sleek, minimal, and conversion-focused. It integrates seamlessly with WooCommerce, making it ideal for cosmetics shops selling skincare, makeup, or organic products. The theme prioritizes speed and clean layouts, ensuring fast load times and user-friendly navigation.

Limitations

While great for online stores, Rina offers fewer built-in templates for service-based businesses (salons, spas). It’s best suited for pure eCommerce beauty brands rather than hybrid service + shop models.

Pricing & Value

• Price: $19
• Excellent entry-level cost with premium support
• High value for beauty startups and independent cosmetic brands

2: Spa Lab – Beauty Spa & Salon

Key Features

• Tailored for wellness centers, spas, and salons
• Appointment booking integration
• Service showcase pages
• Multiple homepage demos
• SEO-ready structure

Strengths

Spa Lab shines in service-based beauty businesses. Its built-in booking system allows spas and salons to schedule appointments directly. Pre-designed service and treatment pages simplify customer communication and encourage conversions.

Limitations

The eCommerce integration is secondary. While you can sell products, the theme focuses more on service-driven businesses. For large cosmetic stores, customization may be required.

Pricing & Value

• Price: $69
• More expensive, but packed with niche features like booking and service galleries
• Strong value for salons and spa owners prioritizing client scheduling

3: Ellemed – Plastic Surgery & Aesthetic Medicine

Key Features

• Designed for clinics and medical aesthetics
• Compatible with Elementor
• Detailed service showcase
• Pre-built medical pages (doctor profiles, procedures, pricing tables)
• GDPR compliance ready

Strengths

Ellemed targets professional clinics, dermatologists, and cosmetic surgeons. It emphasizes trust-building with clean layouts, professional typography, and pre-made doctor/team profile sections. Its compliance-ready structure makes it suitable for regulated industries.

Limitations

Less flexibility for general beauty eCommerce. The design feels clinical, which may not align with lifestyle-driven beauty brands.

Pricing & Value

• Price: $19
• Affordable for medical practices needing a modern online presence
• Best suited for aesthetic medicine clinics rather than cosmetics stores

4: Jacqueline – Spa & Massage Salon

Key Features

• Elegant design for spas and massage salons
• WooCommerce support for selling products
• Online booking calendar
• Pre-built service menus
• Compatible with WPBakery & Elementor

Strengths

Jacqueline combines luxury spa aesthetics with functionality. Its booking calendar makes it convenient for massage therapists and spa owners, while WooCommerce integration allows selling skincare or gift vouchers.

Limitations

Customization may be required for product-heavy stores. Out-of-the-box, it’s best for service-first businesses.

Pricing & Value

• Price: $79
• Higher than most alternatives
• Strong for spa/wellness brands seeking a premium look

5: Chérie – Beauty Salon

Key Features

• Focused on modern beauty salons
• Multiple homepage demos
• Clean, feminine design
• Integrated booking and WooCommerce features
• Mobile-friendly layouts

Strengths

Chérie strikes a balance between salon services and beauty retail. It’s modern, elegant, and built with flexible design options. The theme includes WooCommerce integration, making it versatile for both treatments and cosmetic product sales.

Limitations

Although versatile, it may require extra plugin support for complex eCommerce operations. Best for small to mid-size salons and boutiques.

Pricing & Value

• Price: $69
• Positioned between affordability and premium
• Good value for businesses needing both bookings and eCommerce

Comparison Overview

Final Recommendation

• Choose Rina if you’re launching a cosmetics eCommerce store.
• Choose Spa Lab if you’re running a spa or wellness center.
• Choose Ellemed if you’re a clinic or aesthetic practice.
• Choose Jacqueline if you want a luxury spa feel with premium tools.
• Choose Chérie if you’re a salon that also sells products online.

Each theme caters to a unique segment of the beauty industry. Your choice depends on whether your brand is product-driven, service-driven, or a mix of both.

At the end of the day, a WordPress theme is just the foundation—success comes from aligning your website with your brand vision. For professional guidance, AIRSANG specializes in crafting tailored websites that elevate beauty and wellness brands, ensuring your online presence is both functional and inspiring.