How We Built ToRetro’s Retro Gaming Shopify Store

Launching a Shopify store takes more than listing products—it requires strategy, structure, and design that create a seamless shopping experience. Partnering with ToRetro, a global retro handheld gaming retailer, we built a Shopify site that highlights their wide product range while enhancing the customer journey from discovery to purchase.

The Foundation: Setting Up the Shopify Store

Clear Structure from Day One

Every strong Shopify website begins with a foundation built around user flow. For ToRetro, we organized their catalog into new arrivals, featured collections, and promotional highlights. This ensured that both first-time visitors and returning customers could immediately find the products they wanted—whether it was the latest Anbernic launch or budget-friendly entry-level models.

Shopify’s Native Power

We leaned on Shopify’s built-in capabilities for product management, secure checkout, and inventory control. By properly configuring collections, tags, and filtering systems, we gave ToRetro’s customers an effortless way to navigate a large and diverse product line without confusion.

Design That Captures Retro Energy

Balancing Retro Vibes with Modern UI

ToRetro’s branding revolves around nostalgia and fun, so our design approach combined vibrant product imagery, playful promotional banners, and futuristic layouts. Elements like summer-themed campaigns and “Hot Sale” highlights gave the store a dynamic look while maintaining consistent usability across desktop and mobile.

Product Presentation That Converts

One of our priorities was making each console stand out. We designed individual product pages with:

• High-quality images from multiple angles.
• Options for color and storage variations.
• Clear pricing with discounts highlighted.
• Quick Add buttons for fast purchasing.

These small but crucial design choices increase conversion rates by giving users clarity and confidence before they buy.

Workflow: From Build to Live Store

1: Shopify Setup

We started by configuring the Shopify framework, setting up store preferences.

2: Homepage & Collection Design

Once the foundation was set, we designed the homepage with strong hero banners for product launches and featured collection grids for seasonal promotions. Collections like Retro Handhelds for New Gamers and Limited Stock Offers guided customers toward curated categories, boosting engagement.

3: Product Page Optimization

We crafted product pages that didn’t just list specifications but also told a story—why each model was unique, what gaming experience it offered, and how it fit into the customer’s lifestyle.

4: Testing & Launch

Before going live, we tested every element: mobile responsiveness, checkout speed, navigation flow, and promotional banners. Only after ensuring smooth performance across devices did we push the site live.

Why This Approach Works

Customer-Centered Experience

From free shipping highlights to clear return policies, every design choice we made reinforced trust and convenience—two essentials for any eCommerce brand.

Scalable Structure

As ToRetro grows its product catalog, the Shopify setup we created allows them to easily add new consoles, collections, and promotions without disrupting the store’s overall flow.

Visual Storytelling

Retro gaming is about emotion and nostalgia, so our design emphasized lively imagery, playful campaigns, and seasonal themes that made shopping enjoyable, not just functional.

Conclusion

The success of ToRetro’s Shopify store shows what’s possible when strategy, structure, and design come together. By focusing on both store setup and page design, we created an eCommerce platform that not only sells products but also builds a brand experience around retro gaming culture.

This project is one of many examples of how we help businesses launch and scale their Shopify presence. At AIRSANG , we specialize in building Shopify stores that combine thoughtful design with practical eCommerce solutions—helping brands transform ideas into digital experiences that convert.