Shopify Home Page: TENWAYS E-Bikes for Urban Living

TENWAYS approached us to redesign their Shopify homepage, aiming to reflect their values of adventure, sustainability, and engineering. We focused on creating a digital journey that balances product storytelling and visual clarity, using Shopify best practices to inspire trust and drive conversions while elevating their e-bike catalog.

Table of Contents

1. First Screen Banner: Emotion in Motion
2. Product Gallery by Category: Browsing Simplified
3. Urban & Hybrid E-Bike Highlights: Bold Product Cards
4. Cargo Series Showcase: Power Meets Utility
5. Press Mentions: Building Authority
6. Why Choose TENWAYS: Visual Trust Elements
7. Support Callout: Humanizing the Brand
8. Discovery Section: Expanding the Ecosystem
9. Newsletter CTA: Long-Term Engagement
10. Footer Navigation: Seamless Depth & Structure
11. Conclusion: The Shopify Edge for TENWAYS

First Screen Banner: Emotion in Motion

Design Element: Full-width video banner with CTA buttons

The homepage opens with an immersive video featuring a rider conquering scenic terrain on a TENWAYS AGO X. The combination of real-world usage and natural beauty immediately communicates performance, lifestyle, and adventure.

• Why this design:
  A moving image with the rider in action adds energy and establishes an emotional connection. It highlights the bike’s robustness while visually anchoring the “Urban All-rounder” positioning.
• Strategic Elements:
  • Large headline introduces the AGO X and its purpose.
  • Two primary CTAs (“Learn more” and “Order now”) drive conversion and engagement.
  • Shopify-optimized hero layout for responsive performance across devices.

Product Gallery by Category: Browsing Simplified

Design Element: Icon-based slider for model navigation

Immediately below the banner, users encounter a clean icon strip that categorizes e-bikes (City, Hybrid, Cargo, etc.).

• Why this design:
  Simple SVG icons keep the experience frictionless and guide users through the product catalog intuitively. We minimized cognitive load to promote exploration.
• Shopify Integration:
  Custom-coded image scroll with anchor links to collection sections, optimized for touch and swipe behavior.

Urban & Hybrid E-Bike Highlights: Bold Product Cards

City E-Bike Section

Design Element: Two-column card layout (CGO600 Pro & CGO800S)

• Why this design:
  Featuring award badges (e.g., Red Dot, German Design Award) enhances credibility. The soft background gradient helps the e-bike silhouette stand out.
• User Experience Thought:
  The clear “Explore more” buttons provide direct paths to PDPs while keeping the experience immersive. Highlighted specs (“37 lbs Lightweight”, “Integrated Colored Display”) satisfy the fast-scanning habits of modern users.

Hybrid E-Bike Section

Design Element: High-contrast black & white product split (AGO X & AGO T)

• Why this design:
  Side-by-side comparison creates visual variety and helps users compare mid-drive motors, gear systems, and price points at a glance.
• Typography Logic:
  Distinct titles (AGO X / AGO T) paired with minimal blue taglines draw focus to technical benefits without overwhelming the design.

Cargo Series Showcase: Power Meets Utility

Design Element: Wide product display with focused highlight (CARGO ONE)

• Why this design:
  The cargo bike market is niche yet growing. We designed this section with a premium, white-space-heavy layout to make the $5,499 price point feel justified and high-end.
• Details That Convert:
  Feature callouts like “960 Wh Battery” and “Extra-large Cargo Box” are badge-styled for quick readability.

Press Mentions: Building Authority

Design Element: Centered quote with floating logos

• Why this design:
  By quoting trusted publications like Forbes, CNET, and GQ, we anchor TENWAYS as a credible market leader.
• Visual Strategy:
  Clean white space ensures logos remain visible and not cluttered. A typographic center-align draws user attention while reinforcing third-party validation.

Why Choose TENWAYS: Visual Trust Elements

Design Element: Icon-based USP bar + lifestyle photo with CTA

• Why this design:
  We positioned the four key USPs (2-Year Warranty, 14-day Trial, Responsive Support, Flexible Payments) in icon form for mobile clarity and quick scanning.
• Emotion in UX:
  The lifestyle image (female rider smiling beside bike) adds human warmth and builds relatability. Positioned above the support CTA to encourage interaction.

Discovery Section: Expanding the Ecosystem

Design Element: Horizontal card slider (Tree Planting, Referral, News)

• Why this design:
  A Shopify-native carousel showcases community impact initiatives and brand touchpoints, from sustainability campaigns to referral bonuses.
• Strategic Benefit:
  It extends the brand beyond products, reinforcing TENWAYS’ mission and values in a mobile-friendly way.

Newsletter CTA: Long-Term Engagement

Design Element: Form beside cropped bike image

• Why this design:
  Users respond better to human interaction than blank forms. We anchored the opt-in form beside a zoomed product shot to maintain visual engagement.
• Copywriting Choice:
  “Sign up for the latest and greatest” keeps the tone friendly and informal while still compelling.

Footer Navigation: Seamless Depth & Structure

Design Element: Four-column sitemap + community links

• Why this design:
  Footer hierarchy supports Shopify’s structure while improving SEO crawlability and providing deep links to subpages (reviews, warranty policy, blog, financing).
• Visual Order:
  White-on-black ensures optimal legibility. The right-aligned branding “Energized Urban Ride” reinforces the core brand proposition one final time.

Conclusion: The Shopify Edge for TENWAYS

By carefully integrating emotion, structure, and UX logic, the TENWAYS homepage delivers a best-in-class Shopify shopping experience. Whether a first-time visitor or a repeat customer, users are seamlessly guided through product discovery, validation, and action.

Every section was designed not just for aesthetics but to support conversions, brand consistency, and long-term customer relationships.

This project was proudly brought to life by AIRSANG DESIGN.