Shopify custom block dolls turn moments into gifts

Introduction:

In the world of online shopping, customization has emerged as one of the most engaging trends. Custom gifts get personal—our MineBrick design turns photos into playful 3D brick figures for all ages and occasions.

We designed this website to create an experience that’s easy to navigate and highly customizable.. We wanted to focus on user engagement and make the shopping journey enjoyable and intuitive.We invite visitors into a world of fun customization options from the moment they land on the site.

Key Features of the Website Design

Engaging Visuals with Personal Touch

The homepage layout was designed with visual appeal in mind. The bright yellow background and bold fonts immediately grab attention, creating an upbeat and playful vibe. We’ve placed the customized brick figures prominently in the visuals, showcasing examples of how a simple photo can be transformed into a fully customized figure. This is meant to immediately communicate the product’s unique value proposition.

Thanks to the interactive product sliders—such as the Brick Yourself feature—users are engaged right away. As a result, customers can instantly preview a before-and-after transformation of their photo into a custom figure, which builds excitement and anticipation throughout the experience. Moreover, the fun, bright interface with a simple call-to-action button makes it effortless for users to start their custom order right away

Personalization Options

Customizing products can sometimes be overwhelming, but we designed the site with simplicity in mind. We provide users with clear options like “Full Custom” and “Head Custom,” allowing them to choose between a full-body figure or just a customized head. The split-screen image shows the customization process, making the choices clear and fun.

The ability to see and edit your figure in real-time creates a deeper connection, providing a hands-on experience with the customization process. The “AI” brick figure generator gives users the ability to preview their designs before they order, making the buying process more engaging and interactive.

Optimized Sales Strategy

Throughout the site, we employed several sales-boosting tactics. The limited-time discount section for the product “Full Body Custom Brick Figures” communicates urgency with a prominent 35% OFF tag, creating urgency. Additionally, we used promotional pop-ups that encourage users to get an extra discount by signing up for the newsletter. This not only boosts sales but also helps build a customer base for future marketing.

User Experience and Conversion Focus

Clear Navigation and Easy Access to Key Sections

The design is intuitive, allowing users to quickly find what they’re looking for. Key categories are organized and displayed at the top, ensuring easy navigation. Users can easily switch between Full Custom and Head Custom or explore new arrivals and best-selling products.

To guide users smoothly through the experience, the ‘How to Create a Custom Brick Figure’ section simplifies the process with a step-by-step guide. By breaking down the ordering journey into clear stages—Upload, Design, Production, Shipping—we ensure users feel comfortable and informed at every step. Consequently, this reduces friction and encourages more users to confidently complete their purchase.

Responsive and Mobile-Friendly Design

In response to the growing trend of mobile shopping, the design is fully responsive, ensuring that it looks and functions beautifully across devices. Furthermore, with options like the QR code and exclusive app-only discounts, we’ve made sure that mobile users enjoy an optimized experience that’s just as fun and interactive as on desktop. As a result, this mobile-first approach enhances accessibility and ease of use—both essential for driving conversions.

Trust and Credibility

Customer Reviews and Testimonials

We prominently feature customer testimonials and product reviews on the site to further build credibility and trust. The ‘Customer Reviews’ section highlights a diverse range of satisfied customers, each showcasing their own custom figures. This provides strong social proof and reassures new visitors about the product’s quality and appeal.

Moreover, the ‘verified’ badges next to testimonials from well-known individuals (like Emma Watson) add credibility and reinforce the idea that customers trust and enjoy the product. This kind of high-impact social proof further encourages new users to complete their purchase with confidence.

Conclusion

The design of the MineBrick website reflects a deep focus on user interaction, customization, and ease of use. We used bold, playful visuals and built a smooth, intuitive customization process to engage and excite potential customers at every step.. The goal was to ensure that users have an interactive and fun experience, which is central to making a custom product purchase feel personal and meaningful.

By focusing on creating a seamless and engaging journey, we believe the website will continue to see higher conversions and build a loyal customer base over time.

AIRSANG DESIGN is proud to have been part of this project, bringing an exciting and interactive user experience to life through thoughtful design and strategic focus on customer needs.