How to Design Scroll-Stopping Pet Visuals for Wildberries

In the world of online shopping, especially in competitive categories like pet products, standing out on the digital shelf is essential. We’ve helped our client design a series of eye-catching main images for their pet product line on Wildberries, aimed at captivating pet owners and showcasing product quality. This guide takes you through the reasoning behind the design choices for each image, from pet carriers to interactive toys.

🎯 INTRO｜Why We Designed It This Way

When selling pet products, trust and emotion matter; moreover, visuals must appear safe, functional, and emotionally appealing.

That’s why this series of Main images was crafted to:

• Capture attention with expressive pet visuals
• Communicate core features at a glance
• Evoke lifestyle appeal that resonates with local Russian consumers
• Deliver a premium, editorial feel through professional retouching

Below, we break down the creative strategy and design intent behind each key visual.

Image 1: The Pet bag – A Perfect Travel Companion for Small Dogs

Design Objective: Showcasing Comfort and Durability

For the first image, we focused on the Pet bag that can hold small dogs up to 10 kg. The core idea was to demonstrate its spaciousness, comfort, and premium quality.

Why This Design Works:

• Clean and Attractive Layout: The pet carrier is presented with a relaxed, smiling dog inside, providing an emotional connection to the viewer. The bag’s design details are clear, highlighting its strong straps, sturdy zippers, and breathable mesh sections, which convey a sense of security and comfort for pets.
• Pet’s Comfort Front and Center: The dog sitting inside the carrier offers a visual representation of the Pet bag, enhancing the trust factor for potential customers.
• Minimalist Text and Key Features: The minimal design draws attention to the bag’s practical features, such as breathable mesh, sturdy construction, and adjustable design. The product’s benefits are conveyed through succinct bullet points.

Design Intentions:

• The dog as the model increases appeal; furthermore, it highlights comfort and clearly conveys the bag’s practical function.
• The use of simple yet effective typography ensures that the text does not clutter the design. Important details like weight limits and suitable sizes are neatly placed, making the image highly informative.

Image 2: Clean Pet Toothpaste – Hygiene for Dogs and Cats

Design Objective: Engaging and Informative

The clean pet toothpaste image focuses on oral health, with a particular emphasis on its ability to remove plaque, eliminate bad breath, and ensure healthy teeth for both dogs and cats.

Why This Design Works:

• Playful Characters: The toothpaste packaging features fun and friendly graphics of a dog and cat. These characters instantly appeal to pet owners looking for effective yet approachable products.
• Highlighted Benefits: The key benefits are highlighted in a clean, bright design: Fights plaque, Reduces inflammation, and Freshens breath. This clean layout gives a quick overview of the product’s effectiveness, making it easier for the customer to comprehend at a glance.
• Product Focus: The toothpaste tube is displayed prominently, with close-ups of the dog and cat illustrations that align with the target audience’s pets. The vibrant pastel colors emphasize the playful nature of the product while still looking professional.

Design Intentions:

• The focus on pet-specific hygiene aligns with target audience interests and needs. By focusing on clarity and playfulness, we created an image that is both informative and emotionally engaging. The choice of color adds energy and positivity to the design, making it more inviting for customers to click and explore.

Image 3: Winter Boots for Dogs – Comfortable and Practical

Design Objective: Focus on Comfort and Utility

Winter boots for dogs are an essential product in colder climates, offering protection from cold weather, harsh chemicals, and rough terrain. The design needed to showcase both comfort and durability.

Why This Design Works:

• Adorable Pet Model: The image features an adorable puppy wearing the boots, instantly evoking the product’s comfort and appeal. This emotional connection is enhanced by the puppy’s adorable look and the soft wool sweater, ensuring it grabs attention.
• Key Features: To enhance clarity and engagement, the boots’ features—such as waterproof design, elastic straps, and grip soles—are listed in simple bullet points around the image, making it easy for customers to instantly recognize the product’s practical benefits.
• Calm, Natural Environment: The soft background and simple design create a relaxed and reassuring feel, inviting pet owners to imagine their pets being comfortable in these boots.

Design Intentions:

• The primary goal was to make the boots look comfortable and reliable. By placing the boots on a dog and showing them in a lifestyle setting, we create a connection to the pet owner’s daily life. The focus on ease of use and comfort ensures that customers understand the product’s practicality.

Image 4: Cat Collar with Bell – Cute and Stylish

Design Objective: Emphasizing Style and Function

This cat collar is not only stylish but also thoughtfully designed, featuring a lightweight build, long-lasting durability, and a functional bell to easily locate your pet. The goal here was to highlight its blend of style and functionality.

Why This Design Works:

• High-Quality Pet Model: Featuring a fluffy, attractive cat model, the image conveys a sense of luxury and comfort. The design shows color clearly and attracts playful customers.
• Features at a Glance: We’ve included key selling points in a clean layout: the collar is lightweight, durable, and fashionable, and its size is perfect for a range of breeds.
• Soft, Neutral Colors: The background uses soft, neutral tones that allow the collar to pop and attract the viewer’s attention, while the cat model provides a cute focal point.

Design Intentions:

• The image highlights features attracting fashion-focused, practical customers. The soft and warm color palette, combined with the cute cat model, ensures the image feels inviting and trustworthy.

Image 5: Chew Sticks for Dogs – Tasty and Healthy

Design Objective: Highlighting Health and Fun

Additionally, this image highlights dog chew sticks that support oral hygiene and mental stimulation.

Why This Design Works:

• Happy Dog Model: A smiling dog happily chewing on the treat enhances the positive emotion and trust the viewer feels when browsing pet products.
• Product Stacked Clearly: We stacked the chew sticks neatly on white to highlight size and shape clearly.
• We clearly displayed the piece count for clarity.
• Simple and Bright Design: The image uses a bright, clean design with clear labeling and concise messaging about health benefits and the number of pieces per package.

Design Intentions:

• The design encourages pet owners to view this product as a healthy snack for their dogs.Clear packaging and health highlights show why these treats support pets’ wellbeing and are essential for daily care.

Image 6: Interactive Cat Toy – Fun and Engaging

Design Objective: Engaging and Interactive

Interactive mint-scented cat toy with USB charging offers fun, enrichment, and bonding for cats and their owners.

Why This Design Works:

• Cute Cat Model: Playful cat with ball grabs attention, showing buyers the fun their pet will enjoy.
• Technical Features: Two modes and charging shown clearly for easy, convenient customer understanding.
• Clean Layout and Visual Appeal: Additionally, its clean, colorful design adds a fun, modern vibe.

Design Intentions:

• We highlight toy engagement, mint scent, and clarity to show easy, appealing entertainment for pets and instant customer understanding.

Conclusion: Why These Designs Work for Wildberries

Each image adheres to the principles of good e-commerce design: clear communication, strong visual appeal, and alignment with customer needs. The carefully chosen backgrounds, fonts, and design elements guide the viewer’s focus directly to the product’s key selling points.

AIRSANG DESIGN creates visuals that grab attention and convert viewers into loyal buyers.