we understand that e-commerce success doesn’t just rely on having great products—it’s about delivering an exceptional user experience that keeps customers engaged and coming back. Our latest project for a toy building blocks store featuring custom brick figures perfectly exemplifies this. With a focus on customer emotions, gifting needs, and optimized conversion pathways, we designed a Shopify homepage that not only captures attention but also drives results.
When the product is as emotional as custom brick figures—built from customer photos and gifted for birthdays, anniversaries, and holidays—your website can’t just “show” the product. It needs to evoke a feeling.
This homepage was built to do exactly that:
Below, we’ll break down the strategy and design thinking behind each core section.
| Deliver Time | Category | Application Platform | |
| 13days | Custom Toys | Shopify | |
| Designers Involved | Cost | Effect | |
| Petter | $ 530 | Store visit rate 📈207% |
The banner features a custom brick figure next to a real photo of the person it represents, surrounded by birthday balloons and warm lighting. This instantly anchors the product in its most common use case: birthday gifting.
We combined real-life imagery with playful 3D graphics to highlight the before/after transformation, drawing visitors into the idea of “Brick Yourself.”
The 15% OFF promo for the second item—placed in a bright orange CTA—creates instant incentive.
Three red blocks with clear savings: $4 off, $6 off, $10 off depending on the cart value.
Placed just under the banner, this module uses quantity-based discounting to raise the average order value (AOV). It also subtly encourages bundling—especially for buyers looking to customize figures for friends, couples, or families.
We visualized the process in four steps:
Customers needed reassurance that this wasn’t complicated. This section simplifies expectations and establishes trust in process and turnaround times (2 days for design, 3 days for production, 3–5 days shipping).
Split into two parts:
This section taps into interactivity and personalization. Before committing, visitors can preview what their custom figure might look like, which significantly lowers hesitation and increases email capture for retargeting.
Each product card features:
These carousels do double duty:
By showing popular and new options, we encourage deeper browsing and spontaneous add-to-cart behavior.
Split into multiple categories:
Each section includes a lifestyle image, short use-case copy, and a “Shop Now” button. This approach turns each product into a story:
It taps into emotional resonance, increasing perceived value.
Side-by-side cards showing:
Many shoppers don’t know where to start. By visualizing the customization scope, we reduce cognitive load and help users decide faster. This structure simplifies complex offerings into bite-sized categories.
Mascot illustration + smartphone interface showing:
Positioned near the bottom, this section serves to:
It blends education with brand personality—a light, playful tone with serious value props.
Social proof is everything for a personalized product. This section builds authenticity through:
It anchors the product as a social, gift-worthy trend, not just a toy.
Every module of this homepage was intentionally designed—not just for aesthetics, but for storytelling and selling. From interactive personalization to a streamlined buying journey, the page creates a memorable shopping experience that turns browsers into buyers.
If your eCommerce brand also deals with custom, emotional, or gift-oriented products, your website needs to do more than display—it needs to connect.
This project was proudly crafted by AIRSANG DESIGN, where we turn product stories into high-converting storefronts.
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