Uncovering the secrets of Amazon’s global growth in 8 key markets

Global e-commerce is shifting toward high-potential emerging markets. While mature regions offer scale, growth is slowing. Southeast Asia, the Middle East, and Latin America are rising fast—home to 70% of the 109 million new consumers added by 2024 (World Data Lab).

At Airsang Design, we help brands tap into these markets with tailored digital experiences built for global growth.

Show you around Europe

U.S. trade policies under Trump are pushing sellers to explore non-U.S. markets.

61% of sellers plan to expand into Europe (Hugo report).

Europe’s e-commerce market has a “pyramid” structure:

• Top tier: Amazon (1.2B visits), eBay (474M)
• Second tier: Allegro (289M), Zalando (121M)
• Niche players: Temu (105M), Bol (86.2M), competing with localized or low-price strategies.

Take you to see Japan

Key Takeaways: Japan’s E-commerce Market Opportunity

• Rising Chinese Seller Presence:
  • Temu entered Japan in July 2023, reaching 15M users in 6 months.
  • Over 50% of new Amazon Japan sellers in 2024 are from China.
• Massive Untapped Market:
  • Projected to reach $263.4B by 2029, yet B2C penetration is only ~10%.
  • Aging population and declining offline retail signal imminent e-commerce growth.
• High-Value Consumer Base:
  • Japanese shoppers show high average order value and strong repeat purchase behavior.
• Logistics Advantage:
  • Geographic proximity allows flexible, small-batch restocking, with sea shipping in ~9 days and air in ~3.

Show you Canada

Canada E-commerce Market Outlook (2025–2030)

• Market size: Estimated at $42.33B USD in 2025, projected to reach $67.46B by 2030.
• CAGR: 9.77% during 2025–2030.
• Top product categories:
  • Fashion – 23.3% (largest share, showing strong demand for apparel)
  • Hobbies & Leisure – 20.7%
  • Electronics – 20.6%
  • Home & Furniture – 10.5%
  • DIY Products – 9.8%
  • Personal Care – 9.4%
  • Groceries – 5.6%

These insights offer valuable guidance for merchants shaping their product and market strategies in Canada.

Show you Australia

Australia: A Top 10 E-commerce Market with Rising Potential

• In 2024, Australians spent $69 billion online, a 12% year-over-year increase (Australia Post 2025 E-commerce Report).
• Internet penetration is 96.2%, with 76.3% of the population shopping online—a 7% growth over the past 5 years.
• By 2025, 18.29 million Australians are expected to shop online monthly.
• Australia’s southern hemisphere location makes it ideal for off-season product sales.
• Top categories: Fashion, Home, and Electronics.
  • The fashion market is projected to reach $10.18 billion by 2025.
  • Apparel leads the category with a 9.81% annual growth rate, outpacing footwear and accessories.

Show you Mexico

Mexico: The World’s Fastest-Growing E-Commerce Market

• Explosive Growth: In 2023, Mexico’s retail e-commerce grew by 25%—2.5x the global average (Statista).
• Consumer Behavior:
  • Highly price-sensitive
  • Prefer diverse shopping channels
  • Drawn to convenience and seasonal promotions
  • Increasing focus on quality and sustainability
• Online Buying Power:
  • 16% of middle-to-high income consumers shop online daily
  • 53% shop online weekly
  • Average annual spend per user: $580
• Top-Selling Categories:
  • Electronics (23.4%)
  • Leisure & Hobbies (21.1%)
  • Fashion (21%)
  • Followed by: Furniture/Home (11.2%), DIY (8.9%), Personal Care (8.5%), Groceries & Others (6%)

Show you Brazil

Key Insights on Brazil’s E-commerce Market:

• Strong Spending Power: Brazilian online shoppers spend an average of $1,269 per year, with over half residing in the southeast—home to São Paulo and Rio de Janeiro.
• Top Product Categories:
  • Consumer electronics: ~33% of total sales
  • Fashion: 27%
  • Hobbies & leisure: 14.1%
  • Furniture/home: 10.9%
  • Personal care: 6.1%
  • DIY: 5.4%
  • Groceries/others: 4.6%
• Social Commerce on the Rise:
  • Over 128.6 million Brazilians aged 18+ use social media (66.3% of the population).
  • Platforms like Instagram are key for product discovery and influence.
  • 73% of online shoppers purchase after seeing ads on Instagram.

Take you to see the Middle East

Middle East: The New Cross-Border E-Commerce Hotspot

• Triggered by U.S. trade shifts, sellers are increasingly eyeing markets beyond the U.S.—with the Middle East gaining momentum.
• With high spending power, rapid e-commerce growth, and favorable policies, the region is emerging as a “golden zone” for global sellers.
• Anker Innovations entered the Middle East in 2019 and generated ¥908 million in revenue there by 2023, making up 5.19% of its total.
• The Middle East e-commerce market is projected to grow at a 21.58% CAGR (2025–2033) and hit $57B by 2026.
• Top-selling categories: fashion, electronics, beauty, home, and baby products.
• Key considerations for Chinese sellers: logistics, certification, and localized operations.

Show you India

India: A High-Potential Market You Shouldn’t Ignore

• India has over 900 million internet users and is the world’s most populous country (1.42 billion).
• By 2027, India’s online shoppers are expected to reach 427 million.
• 50% of the population is under 25, and Gen Z accounts for one-third of online shoppers.
• India’s e-commerce market is projected to grow from $46.2B in 2020 to $163B by 2025 (2.5× growth).
• Amazon India dominates the e-commerce space:
  • #1 in traffic—more than the next four platforms combined
  • 55% of shoppers are from the top 20 cities, with higher education and income levels
  • Prime members make up 20% of users, with 2.5× higher AOV than regular users

Conclusion

At Airsang Design, we help companies localize their digital presence in high-growth markets—we combine strategic web design, engaging copywriting, and data-driven user experience to convert browsers into buyers. Ready? Let’s build a website that earns their trust.