On fiercely competitive eCommerce platforms like Lazada, the mobile homepage is a brand’s first impression. It needs to be visually appealing—and built to sell.

We recently crafted a fully customized Lazada homepage design for a plus-size menswear brand. From page structure and visual tone to discount strategies and category navigation, every element was designed around male user behavior and conversion motivations.

🎯 Project Goal: Building a High-Converting Homepage for a Plus-Size Menswear Brand

The objective of this homepage design was crystal clear:

• Build brand trust quickly
• Shorten the user decision-making process
• Encourage bulk purchases and boost AOV
• Increase dwell time and add-to-cart conversions

We designed the entire page as a seamless browsing journey, with each module strategically guiding users toward the next click.

💡 Design Highlights at a Glance

✅ 01｜Instant Impact on First Screen: Brand Identity × Promotional Hooks

The top section features real model shots showcasing plus-size outfit scenarios, reinforcing the product message of “comfort + style.” Paired with a “Follow the Store” button and an eye-catching voucher prompt, it instantly triggers user engagement.

✅ 02｜Tiered Discount Strategy: Smoother Upsell Flow

With offers like “BUY 2 GET 3% OFF / BUY 3 GET 5% OFF,” we encourage multi-item purchases through a layered discount model. High-contrast cards make the deals easy to understand and drive actual conversions.

✅ 03｜Direct Access to Best-Selling Categories: Faster Decision-Making

We introduced a “DEALS BY CATEGORY” section with quick-entry icons for top-converting categories like jeans, shorts, joggers, and plus-size sets—helping users reach their target products with fewer clicks.

✅ 04｜Voucher Section: Boost Dwell Time & Drive Cart Adds

A three-tier voucher system (e.g., ₱10 off ₱150 / ₱5 off ₱79) is paired with visual cues, encouraging users to “claim first, shop later.” This builds anticipation, keeps users engaged, and increases add-to-cart actions.

✅ 05｜Clear Product Display: Simple, Memorable, Effective

All product images feature real models showcasing actual outfit styling, enhancing visual impact and relatability.

Combined with prominent “BUY NOW” buttons and promotional tags, users can quickly grasp the pricing advantage and styling cues—especially optimized for the Lazada app browsing experience.

✅ 06｜Brand Zone & Hot Category Synergy: Enhanced Immersion

By linking the HOT CATEGORY section with a dedicated plus-size brand zone, we create a cohesive, immersive experience that strengthens users’ emotional connection and loyalty to the brand.

This “designed-for-me” shopping journey fosters a sense of immersion, boosting user engagement and purchase confidence.

📱 Lazada Homepage Design Built for Mobile

The entire page features a waterfall-style, modular layout—fully optimized for Lazada App users. It ensures fast loading, smooth interactions, and clear visual focus throughout the experience.

🧠 A High-Converting Homepage Is All About Strategy and Detail

We understand plus-size menswear shoppers on Lazada—their browsing habits, key triggers, and price sensitivity. That’s why every section, copy, and image follows one path: spark clicks → guide browsing → drive conversions.

👉 Want a high-converting Lazada homepage for your plus-size menswear brand?

At AirSang, we specialize in eCommerce page design and website development—offering end-to-end visual solutions tailored for plus-size fashion, cross-border apparel, and digital-first brands.