🚀 [OZON Main Picture Project|Smartwatch Visual is now online]

We partnered with our client to design a sleek, informative main image suite for their latest smartwatch product. Our goal was clear: to emphasize performance, functionality, and cross-scenario appeal—while delivering high conversion impact across mobile and desktop.

Deliver TimeIndustryApplication Platform
8daysSmartwatchOZON
Designers InvolvedCostEffect
XIN$ 270Sales 📈253%

🎯 Design Objectives

We focused on delivering a visual experience that:

  • Highlights high-definition display and hardware quality
  • Communicates key tech features such as health tracking, waterproofing, and charging
  • Establishes brand trust with clear Russian localization

📸 Key Visual Highlights

① Hero Banner: Ultra HD Display

We opened with a clean, bold hero image featuring the smartwatch in high contrast over a cool, water-textured background. The resolution (466×466) and screen size (1.62 inches) were clearly called out to build product confidence at first glance.

② Feature Callouts: Performance Tech Breakdown

To maximize information retention, we introduced numbered callouts to highlight:

  • Titanium alloy casing for premium durability
  • Built-in compass for navigation
  • PPG health sensor for 24-hour monitoring

③ Health & Notification Dashboard

We illustrated the watch’s smart health capabilities through dual-side modules:

Bottom: Real-time tracking of heart rate, oxygen, and physical activity
These help buyers instantly associate the product with daily utility and smart connectivity.

④ Waterproof & Fitness-Friendly Visual

A lifestyle photo of a woman jogging indoors showed the watch in use, emphasizing IP68 waterproof rating. The design speaks directly to active users who need a durable, sweat-proof wearable.

⑤ Battery & Charging Technology

We displayed the Type-C wireless charging interface alongside the product, highlighting:

  • Durable casing
  • Efficient processor
  • Wireless tablet-compatible charger
    This reassures tech-savvy users of compatibility and battery convenience.

⑥ Interchangeable Strap & Personalization

We included a final slide showcasing:

  • Silicone strap for sport
  • Metal strap for business
  • Leather strap for casual wear
    This visual diversity reinforces the product’s broad lifestyle adaptability and encourages up-sells.

📱 Mobile-Optimized UX

All visuals were crafted with clear typography, crisp modular sections, and simplified icons to support fast browsing and comprehension on mobile.

🔊 Brand Impact

This main image suite clearly delivers the smartwatch’s core value—modern design meets real-world utility. We communicated premium hardware, advanced tracking, and smart syncing in a way that connects emotionally and functionally with buyers.

👉 Need conversion-ready visuals that speak to your audience?

Visit: www.airsang.com
Airsang Design|We translate product power into pixel precision.

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